#22: David Dickey (680 The Fan), Ashely Lord (Kia) & Thomas Meason (CBS Sports)

MELT Presents: The Struggle Is Real

While technology has forced sports marketers to change their approach to media buying, there is still something to be said for the power and radio and TV to amplify a brand. On today's show, we'll talk to 3 people who play critical roles in making these respective industries run: a veteran radio executive, a young television production manager and a longtime automotive marketing manager that utilizes both mediums. First, host Adam Schick and MELT's Director of Public Relations & Community Affairs Mark Harmon talk to Dickey Broadcasting Company President David Dickey about running a family business and adjusting to the rapid changes in radio (1:03). Then, Kia Regional Marketing Manager Ashley Lord shares why sports marketing is such a critical part of the automotive business and how they stand out in an ultra competitive industry (18:01). Finally, SEC on CBS Production Manager Thomas Meason discusses how he was able to truly start his career while still in school at Alabama (29:28). Please leave a review if you like what you hear and for more information, visit MELTATL.com.