ML152: Josh Kaufman on Getting a Personal MBA, Decision-Making Algorithms and How to Market a Bestseller

MetaLearn Podcast

Nội dung được cung cấp bởi Nasos Papadopoulos. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Nasos Papadopoulos hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

4y ago 46:08

MP3•Trang chủ episode

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on February 29, 2024 21:25 (7M ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Josh Kaufman is an entrepreneur, researcher, and author of three bestselling books – The Personal MBA, the First 20 Hours, and How to Fight a Hydra. I had Josh on the podcast previously where we spoke about the power of storytelling for promoting behaviour change and mastering complex projects.

Josh's book The Personal MBA provides a crash course in business by covering timeless principles and recently hit its 10th Anniversary. The 10th Anniversary of the podcast was an excellent excuse to get him back on the podcast for another chat, which was so good and went on so long, that I've split it into 2 parts.

In this first part, we discuss:

The concept of exploration/exploitation and how that can help you decide what to work on
The system Josh uses for choosing what to outsource
How Josh applied the fundamental law of marketing to his book Personal MBA

We also cover the five sections of business value creation, marketing, sales, value delivery, and finance that Josh structures in the business section of the book, and in Part 2 we'll touch on some of his ideas around people and systems as well as his research methods.

204 tập