#283 - Geraldine Carter (Down to 40 Hours: A Roadmap for CPAs to End Overworking Without Giving Up Revenue)

Million Dollar Stories with Mike Fallat

Mike interviews Geraldine Carter
Welcome to another enlightening episode of our podcast, where we tackle the pressing issue of overwork in the CPA profession. Today, our host, Mike, sits down with Geraldine Carter, the insightful author of "Down to 40 Hours: A Roadmap for CPAs to End Overworking Without Giving Up Revenue." This episode is a must-listen for any CPA looking to reclaim their time while maintaining, or even increasing, their revenue.
Geraldine Carter is not only an author but also a business coach and co-founder of She Thinks Big Coaching. With a wealth of experience in helping CPAs streamline their operations and optimize their business models, Geraldine brings a fresh perspective to an age-old problem. Her book, "Down to 40 Hours: A Roadmap for CPAs to End Overworking Without Giving Up Revenue," is a practical guide designed to help CPAs escape the cycle of overwork and create more balanced, fulfilling professional lives.
Geraldine begins by addressing the widespread issue of overworking within the CPA profession. She explores the root causes, including industry norms, client expectations, and traditional business practices. By highlighting these factors, Geraldine sets the stage for a discussion on how to break free from the entrenched habits that lead to burnout.
Central to this episode is the detailed roadmap Geraldine outlines in her book. She explains how CPAs can systematically reduce their working hours without sacrificing revenue. This involves reassessing and restructuring their business models, improving efficiency, and leveraging technology. Geraldine shares practical steps and real-life examples of CPAs who have successfully transitioned to a 40-hour workweek.
One of the key strategies discussed is optimizing client portfolios. Geraldine emphasizes the importance of identifying high-value clients and focusing efforts on serving them better. She provides tips on how to segment clients, negotiate more favorable terms, and eliminate low-margin work that consumes disproportionate amounts of time and resources.
Geraldine delves into the operational changes necessary to achieve a 40-hour workweek. She discusses how CPAs can streamline their processes, delegate effectively, and utilize technology to automate routine tasks. From cloud accounting software to project management tools, Geraldine offers insights into the technologies that can make a significant difference in efficiency and productivity.
Another critical aspect covered is pricing strategies. Geraldine explains how CPAs can move away from hourly billing and adopt value-based pricing models. She outlines the benefits of this approach, including increased revenue and improved client satisfaction. By pricing services based on the value delivered rather than the time spent, CPAs can work smarter, not harder.
Throughout the conversation, Mike and Geraldine share inspiring success stories of CPAs who have implemented the strategies from "Down to 40 Hours: A Roadmap for CPAs to End Overworking Without Giving Up Revenue." These real-world examples illustrate that it is possible to achieve a balanced work-life while maintaining financial success. Listeners will be motivated by these stories and gain confidence that they too can make these changes.
For CPAs ready to take action, Geraldine offers a wealth of practical tips and advice. She covers everything from conducting a time audit and setting boundaries to communicating changes with clients and managing expectations. Her approach is both strategic and actionable, ensuring that listeners can immediately start making improvements in their work lives.
This episode is more than just an interview; it’s a

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