#272 Ever feel like you're chasing a big business dream but missing the small steps that actually lead to success? In this episode hosted by Kirsten Tyrrel, Benny Rubin, founder of Senders, joins us to explore the fundamentals of entrepreneurship beyond the usual strategies. While we barely touched on cold email marketing, we dove deep into the mindset shifts necessary for business success. Benny shares hard-earned wisdom on avoiding shiny object syndrome, recognizing founder-market fit, and taking micro steps toward big entrepreneurial goals. If you’ve ever felt stuck chasing massive dreams without seeing tangible results, this episode is packed with practical advice on how to identify real opportunities and start building profitable ventures — right where you are!

What we discuss with Benny:

+ Shiny object syndrome & founder fit

+ Small steps to big success

+ Recognizing when to pivot

+ Outsider perspective in business

+ Using existing resources wisely

+ Testing ideas before committing

+ Option vs. opportunity mindset

+ Building entrepreneurial skills

+ Sustainable growth over hype

+ Shifting perspective for profitability

Thank you, Benny!

Check out Senders at Senders.co.

Follow Benny on LinkedIn.

Connect with Benny at benny@senders.co.

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