Artwork

Nội dung được cung cấp bởi Killer Bee Marketing Podcast Panel. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Killer Bee Marketing Podcast Panel hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
Player FM - Ứng dụng Podcast
Chuyển sang chế độ ngoại tuyến với ứng dụng Player FM !

Trust Issues: From Fake Reviews to Ethical Consumerism

19:26
 
Chia sẻ
 

Manage episode 442293279 series 3533747
Nội dung được cung cấp bởi Killer Bee Marketing Podcast Panel. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Killer Bee Marketing Podcast Panel hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

Text Us 🧠 (Fan Mail)

Can we trust reviews anymore, or have they become part of the marketing game? In this episode of Mindful Bytes, we discuss the reliability of online reviews. With the rise of fake and paid reviews, can consumers trust what they’re reading anymore? The podcast panel explore how reviews have evolved, and how marketers are manipulating them. From buying fake reviews to the possibility of buying bad reviews to sabotage competitors, this episode asks the hard question: are reviews still trustworthy? Join Brian, Shawna, Olivia, and Ashton as they discuss personal experiences, potential solutions, and some ideas for what might come next in the review landscape.

What to Expect:

  • The Shift from Brand Loyalty to Review-Based Purchasing: We discuss how consumers have moved away from relying on brand names to trusting reviews—and whether that trust is misplaced.
  • The Problem with Fake Reviews: How marketers are buying positive reviews to increase sales, and the tricky ethics behind incentivizing reviews for untested products.
  • Can We Trust Influencers? Olivia raises the question of influencer credibility and the lack of regulation on paid endorsements.
  • The Possibility of Bad Reviews Being Bought: Brian explores whether companies might be paying for negative reviews to harm competitors.
  • Signs of Fake Reviews: Tips on how to spot repetitive, unnatural, or overly generic reviews that might be red flags.
  • A Future of Verified Influencers? Brian shares an idea, could platforms create a rating system for influencers to help consumers determine their trustworthiness?
  • Word-of-Mouth’s Comeback: Brian shares another idea based on how consumers are increasingly trusting friends’ recommendations over online reviews, and how social media could play a role in connecting buyers to trusted reviewers.

Support the show

Let's Figure This Out Together:

Affiliate Links:

  • Launch your own podcast on BuzzSprout
  • Join us LIVE in VR at the Killer Bee Studios by grabbing an Oculus headset. Plus, earn some reward points from Meta!
  continue reading

Chương

1. Introduction: Are Reviews Trustworthy? (00:00:00)

2. Brian’s Experience with Incentivized Reviews (00:01:27)

3. Distrust of Social Media Reviews (Shawna) (00:03:45)

4. Trusting Friends Over Reviews (Olivia) (00:05:04)

5. What's Next? Rate The Influencer Idea (Brian) (00:06:16)

6. Fake Reviews: Is This Ethical? (00:08:19)

7. Bad Reviews: Could Competitors Be Sabotaging? (00:09:35)

8. Signs of Fake Online Reviews (Panel Discussion) (00:10:21)

9. Connection & Word of Mouth (Brian) (00:16:36)

14 tập

Artwork
iconChia sẻ
 
Manage episode 442293279 series 3533747
Nội dung được cung cấp bởi Killer Bee Marketing Podcast Panel. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Killer Bee Marketing Podcast Panel hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

Text Us 🧠 (Fan Mail)

Can we trust reviews anymore, or have they become part of the marketing game? In this episode of Mindful Bytes, we discuss the reliability of online reviews. With the rise of fake and paid reviews, can consumers trust what they’re reading anymore? The podcast panel explore how reviews have evolved, and how marketers are manipulating them. From buying fake reviews to the possibility of buying bad reviews to sabotage competitors, this episode asks the hard question: are reviews still trustworthy? Join Brian, Shawna, Olivia, and Ashton as they discuss personal experiences, potential solutions, and some ideas for what might come next in the review landscape.

What to Expect:

  • The Shift from Brand Loyalty to Review-Based Purchasing: We discuss how consumers have moved away from relying on brand names to trusting reviews—and whether that trust is misplaced.
  • The Problem with Fake Reviews: How marketers are buying positive reviews to increase sales, and the tricky ethics behind incentivizing reviews for untested products.
  • Can We Trust Influencers? Olivia raises the question of influencer credibility and the lack of regulation on paid endorsements.
  • The Possibility of Bad Reviews Being Bought: Brian explores whether companies might be paying for negative reviews to harm competitors.
  • Signs of Fake Reviews: Tips on how to spot repetitive, unnatural, or overly generic reviews that might be red flags.
  • A Future of Verified Influencers? Brian shares an idea, could platforms create a rating system for influencers to help consumers determine their trustworthiness?
  • Word-of-Mouth’s Comeback: Brian shares another idea based on how consumers are increasingly trusting friends’ recommendations over online reviews, and how social media could play a role in connecting buyers to trusted reviewers.

Support the show

Let's Figure This Out Together:

Affiliate Links:

  • Launch your own podcast on BuzzSprout
  • Join us LIVE in VR at the Killer Bee Studios by grabbing an Oculus headset. Plus, earn some reward points from Meta!
  continue reading

Chương

1. Introduction: Are Reviews Trustworthy? (00:00:00)

2. Brian’s Experience with Incentivized Reviews (00:01:27)

3. Distrust of Social Media Reviews (Shawna) (00:03:45)

4. Trusting Friends Over Reviews (Olivia) (00:05:04)

5. What's Next? Rate The Influencer Idea (Brian) (00:06:16)

6. Fake Reviews: Is This Ethical? (00:08:19)

7. Bad Reviews: Could Competitors Be Sabotaging? (00:09:35)

8. Signs of Fake Online Reviews (Panel Discussion) (00:10:21)

9. Connection & Word of Mouth (Brian) (00:16:36)

14 tập

ทุกตอน

×
 
Loading …

Chào mừng bạn đến với Player FM!

Player FM đang quét trang web để tìm các podcast chất lượng cao cho bạn thưởng thức ngay bây giờ. Đây là ứng dụng podcast tốt nhất và hoạt động trên Android, iPhone và web. Đăng ký để đồng bộ các theo dõi trên tất cả thiết bị.

 

Hướng dẫn sử dụng nhanh