MMM 033: Mindsets About Interacting on Social Media with Catherine Pena

Mindset Meets Mastery

“Life is the journey of practicing every day to be better than we were the day before so we can become a business champion.” -Catherine Pena

How do you become an online business champion? First, find out which platform best suits your business and then utilize it the right way. In this episode, Arlene talks to Online Business Champion Catherine Pena on how NOT to waste time on social media. One common misconception entrepreneurs have is that being everywhere on social media increases visibility and propels them to success. This, on the contrary, can be detrimental to business and to the owner. Catherine explains why this may be true. It is vital for entrepreneurs to turn their attention to the “social” aspect of social media. After being social on a media, a business has then earned the right to sell in that space. She also gives advice on how to determine which businesses should be on a specific platform and why having a website is crucially important for every business. Tune in and find your way to becoming a business champion!

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Highlights:

03:45 Which Social Media Platform To Be On

10:25 LinkedIn vs Facebook

15:03 The “Social” Part of Social Media

18:39 Share About Other Experts On Your Space-Why

21:29 How To NOT Waste Your Time On Social Media

24:01 The New Yellow Pages- Why You Should Have One

29:05 Work For The Man NO MORE!

32:40 Be the CHAMPION!