MMM 049: Mindsets About Selling the Way Customers Want to Buy with Kristin Zhivago

Mindset Meets Mastery

"Your customer's mindset is the most important thing for you to understand in business. You can't assume that you understand it." -Kristin Zhivago

How do you know what your customers need? Is price the only reason customers buy? Can emotion help complete the sale? Can the competition help you sell to your customers? Learn the answers as Arlene talks to Revenue Coach Kristin Zhivago about the mindsets that help entrepreneurs sell the way customers want to buy! They also discuss using digital marketing, from Google algorithms to SEO and SEM and why these matter in this day and age. If you know your business message is life-changing, don’t let it stay hidden on search engines. Learn how you can help your target customer find you faster, easier. Of course, this conversation is not complete without talking about business development secrets for B2B and B2C secrets and tips!

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Highlights:

00:50 Balance the Equation

08:01 Is Price the Only Reason?

14:17 What Creates the Shift?

19:15 How to Find Out What Your Customer Needs

23:44 Find It, Face It, Fix It

27:43 The Blind Side

31:49 What Is SEO and SEM and Why It Matters

35:15 Why is Competition Important

39:39 The Roadmap to Revenue

49:34 2 Ways to Love Yourself

55:40 The Most Important Thing Entrepreneurs Must Understand