Building Data Monetization Capabilities that Pay Off

MIT CISR

Stephanie Woerner reads MIT CISR's November 2019 research briefing, which was authored by Barb Wixom and Killian Farrell. See the text version and related content at https://cisr.mit.edu/publication/2019_1101_DataMonCapsPersist_WixomFarrell. Abstract: Data monetization—the direct or indirect conversion of data and analytics into financial returns—represents a key source of economic value for companies in the digital economy. This briefing draws on findings from an MIT CISR data monetization survey of 315 executives, sharing insights regarding the current state of data monetization capabilities and their impact on data monetization performance. The briefing explains that data monetization capabilities are evolutionary and specific to the monetization approach, which means that digital leaders must be persistent and purposed as they make capability investments.