Exclusive | Piyush Pandey on Ogilvy's industry-defining 'Jugalbandi' with Pidilite and Fevicol

MVP - THE MASTERS' VOICE PODCAST - MEDIABRIEF

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This, our 118th episode of MVP – The Master’s Voice Podcast with advertising genius Piyush Pandey of Ogilvy, just landed into our lap from what was to have been a very short telephonic chat about Ogilvy’s latest ad film entitled Jugalbandi for Pidilite’s powerful brand Fevicol. But transcribing this chat into text to try to capture the wonderful, stirring cadences of his passion for great creatives that could only be reproduced through audio, left us with no option but to convert the conversation into a podcast with Pavan R Chawla, Founder-Editor of Mediabrief.com.

Piyush’s ads for Fevicol have always been industry defining, and Ogilvy’s creative output for Fevicol has actually defined Indian Advertising. Their previous big film, Sharmain Ka Sofa for Fevicol, was a global eye catcher, and if there could be another film worthty of the Sharmain Ka Sofa linaege, it has to be this, their latest, Jugalbandi, created by Prasoon, with Piyush guiding and encouraging all along.
Listen to this episode, and watch the two films too, on Mediabrief.com. I hope you enjoy the chat. This, after all, is Piyush Pandey – unassuming, down-to-earth, like not just his favourite brand Fevicol, but also its leadership teams and his own family and himself too, all of whom he describes as 'Zameen se jude huay'.
Listen. Reap. Revel.

And yes, I promise you – in fact, Piyush and I do – to bring you a longer and even more rewarding video podcast – Vodcasts, as they are called now – soon.

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