MVP Podcast | Arwa Husain, Director at Adfactors PR - First Lady of BFSI comms in India; creator of Asia's largest BFSI practice

MVP - THE MASTERS' VOICE PODCAST - MEDIABRIEF

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My distinguished guest on this, the 93rd episode of our award-winning podcast series, MVP - The Master's Voice Podcast, is Arwa Husain, Director at AdFactors PR, the agency that isn't just India’s biggest and most awarded and respected strategic comms consultancy by far, but has, amongst its several other industry- and sector-leading practices across diverse sectors, a remarkable BFSI practice. One that is India’s and Asia’s biggest in the space. A practice that Arwa has helped grow to its current size, stature and industry respect.

Arwa, who has been a part of the leadership team that has grown Adfactors PR over the years, speaks about several important things, including company growth, diversification, the response to COVID-19, the ever-ongoing focus at Adfactors PR on global and India trends and learning, her mentors and inspiration, and her brief assessment of the DNA of Adfactors PR which has always kept it growing over the years.

The disarmingly easy-spoken but ever incisive and strategic Arwa favours us with some inspiring insights from her personal life too. She expresses her gratitude to several mentors over her work journey across multiple work spaces. She raises a grateful toast to India’s top PR leaders Madan Bahal and Rajesh Chaturvedi, and to Adfactors PR CEO Nijay Nair and to that peerless BFSI and Strategic Communications druid Dr Pradeep Raje. As, also, to two other professional luminaries, Anjali Patil (‘amazing lady, who was my boss in my previous job, and is now my client’, as she tells me), and Ajay Kakar, who also became her client and is someone who has inspired her, and who, we know, does some amazing work for the entire Advertising and Marketing fraternity. Of course, it’s an endless list, Arwa says graciously.

So here’s Arwa, sharing insights from the phenomenal consistent growth and resonance of Adfactors PR -- in the growth of which she has been a strong and trusted ally and partner with the rest of the leadership team.

Listen in, and I hope and am sure every business owner, promoter, marketer, brand builder and custodian, along with the younger professionals across functions, vertical and companies, will benefit from this conversation with Arwa Husain, Director - Adfactors PR, on MVP The Master's Voice Podcast series. Thank you for your time.

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