Nachiket Deole, India Sales Head, DoubleVerify, on building trust in digital advertisingisode

MVP - THE MASTERS' VOICE PODCAST - MEDIABRIEF

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Nachiket Deole, the Head of Sales for India at DoubleVerify, a digital media measurement company that offers transparency and security in the advertising industry, speaks with series host Pavan R Chawla, who is Founder-Editor of MediaBrief.com.
DoubleVerify is known for powering performance for the world’s largest brands, marketplaces and publishers and brands to make advertising better and effective by ensuring ads are seen by real people in the intended geographies in brand-safe environments helping protect brand-reputations online and authenticating media quality on every screen.
Nachiket shares how his company stands out from others by providing effective solutions and more industry accreditations. He discusses DoubleVerify's offerings and highlights the importance of uniformity and apples-to-apples comparisons across platforms and matrices, especially in a fragmented digital ecosystem.
Nachiket also talks about four fundamental shifts in the advertising industry and suggests potential solutions to privacy-friendly technologies and solutions. The conversation also touches on privacy compliance, challenges during the pandemic, educating customers, and the importance of measuring campaigns to gain customers' trust.

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Chương

1. Nachiket Deole, India Sales Head, DoubleVerify, on building trust in digital advertisingisode (00:00:00)

2. Introduction to DoubleVerify and its Offerings (00:02:16)

3. How DoubleVerify Differentiates Itself from Competition (00:04:39)

4. DoubleVerify's DV Campaign Automator and its Benefits for Marketers (00:08:25)

5. DoubleVerify Partnership Helps Identify Fraudulent Inventory (00:11:36)

6. Introduction to the importance of ad tech in India and DoubleVerify's perspective (00:13:03)

7. DoubleVerify's partnerships with brands, including Netflix, and the importance of third-party measurement (00:17:05)

8. Marketing strategies for DoubleVerify in the B2B space (00:24:14)

9. DoubleVerify's annual reports on fundamental shifts in the industry and global insights on campaign data (00:29:31)

10. Brands Must Adopt Privacy-Friendly Solutions (00:32:54)

11. DoubleVerify's Stance on Helping Brands Navigate the Pandemic (00:39:06)

12. Customer-Obsessed Approach to Solving Brand Challenges (00:42:53)

13. Importance of Recommending What the Customer Needs (00:45:00)

14. Appreciation for the Groundwork and the Seriousness of the Space (00:46:09)

15. Outro and Thanks to Guest and Team (00:48:42)