437: The Power of Urgency: How to Use Authentic Urgency to Drive Real Results

My Business Playbook

In this episode, I sit down with Jack Born, founder of Deadline Funnel and Voma.ai, to discuss the game-changing power of using urgency and deadlines in your marketing. Discover how creating real, authentic deadlines can increase your sales and why this strategy is essential for anyone looking to boost their online business.

You'll Learn:

• The psychology behind why deadlines motivate buyers to take action
• Practical ways to add authentic urgency to your marketing campaigns
• How to use deadlines effectively in both one-on-one and group offers
• The difference between urgency and scarcity—and how to use each
• Common mistakes to avoid when creating time-sensitive offers

Links:

Follow Jack Born on LinkedIn: Jack Born LinkedIn

Check out Deadline Funnel: Deadline Funnel

Check out Jack's new software: https://voma.ai

Get in touch:

IG: https://www.instagram.com/laurahiggins

Website:laurahiggins.com

Do you want to hit $30k months?

Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30

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