Harvey Lee: From AC/DC and Virgin to Product Marketing (ENG)

My Way (with Ivan Buric)

Episode Summary

Harvey Lee, a product marketing expert with a background in music and technology, shares his journey and insights in this conversation. He discusses his transition from the music industry to technology and marketing, including his experience working with Richard Branson and the Virgin brand. Harvey emphasizes the importance of being in the right category and creating the right internal culture for business success. He also talks about his role in building the Product Marketing Alliance and his book 'Backstage Pass,' which combines rock and roll stories with business lessons. Harvey invites listeners to connect with him on LinkedIn, visit his website, and join his newsletter for further insights.

“In every chord and campaign, there’s a story waiting to resonate. My journey from music to marketing isn’t just about changing tunes; it’s about harmonizing passion with purpose to create impactful narratives.”

Takeaways

• Transitioning from one industry to another can provide unique insights and skills that can be applied in unexpected ways.
• Being in the right category and creating the right internal culture are crucial for business success.
• Product marketing is a strategic growth function that goes beyond traditional marketing and product roles.
• Combining personal experiences and unconventional approaches can create engaging and informative content.
• Building a community and sharing valuable insights can lead to meaningful connections and opportunities.

Chapters

• 00:00 Introduction and Background
• 06:37 Transition from Music to Technology
• 14:08 Working with Richard Branson and the Virgin Brand
• 20:00 Elements of Business Success
• 22:46 Building the Product Marketing Alliance
• 30:00 Defining Product Marketing
• 34:07 Writing the Book 'Backstage Pass'
• 45:42 Future Plans and Where to Find Harvey

Say hi to Harvey:

• https://www.linkedin.com/in/mr-harvey-lee/
• https://www.harvey-lee.com/
• https://www.amazon.com/dp/1916580017?ref_=cm_sw_r_cp_ud_dp_FSF6Q088XSH2G5SCCT2M_1

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