Mascots Gone Wild - A Conversation with Clay Duerson of Creative Caddie

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During this episode, we speak with Clay Duerson of Creative Caddie. Creative Caddie is a firm that has recently made a splash the NIL world, specializing in non-traditional video marketing. Recently recognized by ESPN as creating the “Funniest NIL Commercial of the Year,” founder Clay Duerson describes the realities of working with student-athletes’ ever-changing schedules and shares his insights on the marketing potential of collegiate athletes.

Clay discusses his now-famous work with Steckler Pediatric Dentistry and Joshua Paschall. Creative Caddie also has several new projects in the works. You can follow along with Kentucky basketball player Dantaie Allen as he reveals his superpowers on TikTok in their creative series. You can also get involved with their work for Activate Games, as Kentucky and Louisville student-athletes from various sports compete.

Clay describes his favorite commercial created for Steckler Pediatric Dentistry, aka Steckletariat.

Clay also discusses how his time as the mascot for the University of Kentucky, his experience as a golf caddy, and his career in sports entertainment within minor league baseball (in addition to several degrees from the University of Kentucky) led to the founding of Creative Caddie. Clay, Chrissy, and Wheeler discuss their shared love for the Savannah Bananas baseball team.

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In This Episode:
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Creative Caddie
Clay Duerson
ESPN
University of Kentucky
Dantaie Allen
Steckletariat
Joshua Paschall
Steckler Pediatric Dentistry