Mastering Brand Differentiation and Customer Engagement in the Green Market with Seth Spears

Natural Products Marketer Podcast

Our guest Seth Spears was a homeschool consultant who became a digital marketing whiz and now flourishes in the natural products industry. He discusses his transformative journey, merging personal passions with professional pursuits, including his influential role in the Wellness Mama community. We talk his creation of sought-after natural personal care products, underscoring the power of audience attunement and seizing golden opportunities.
Our conversation reveals Wellness Mama's early strategies for standing out in the digital wilderness, from generating content to fostering real conversations with online communities. You'll glean insights into how maintaining your brand's core, coupled with the agility to adapt to digital winds, can maintain essential lines of communication with your tribe.

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About Amanda Ballard

Amanda has worked in natural products marketing in the retail setting since 2016 and has a great understanding of the unique challenges and opportunities that retailers in this industry face. More than anything, she wants this industry to continue to boom and believes much of that success hinges on the ability of retailers to do well in their businesses and market their products effectively.

About Tina Smith

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

Chương

1. Entrepreneurial Journey and Natural Products Marketing (00:00:00)

2. Driving Growth in Natural Products Industry (00:09:11)

3. Embracing Sustainability in Product Development (00:15:53)

4. Personalized Marketing in Health Space (00:20:58)

5. Building a Sustainable Outdoor Gear Business (00:33:37)

6. Natural Products Marketing Challenges and Strategies (00:43:07)

7. Marketing Advice for Natural Products (00:52:12)