The Secret to Attracting Men to Natural Products with Peter Murane

Natural Products Marketer Podcast

Most natural products customers are women. But Peter Murane with MOX Skincare is here to shake things up. As a visionary who transitioned from the corporate world of Clorox to the natural products industry, Peter, alongside the brilliant Ben Fuchs, crafted the acclaimed Truth skincare brand and now MOX Skincare for Men.
Together, we dive into the nuts and bolts of innovation, shedding light on breaking into the market with a new ingredient like CBD, and more.
On to attracting men to natural products and skincare, where simplicity and humor reign supreme. We share laughs and lessons learned from personal experiences, including gifting the product to my nephew and drawing unexpected parallels between skincare and dating advice.
For anyone intrigued by the alchemy of brand building and engaging an unlikely customer segment, you'll find a treasure trove of wisdom right here.

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About Amanda Ballard

Amanda has worked in natural products marketing in the retail setting since 2016 and has a great understanding of the unique challenges and opportunities that retailers in this industry face. More than anything, she wants this industry to continue to boom and believes much of that success hinges on the ability of retailers to do well in their businesses and market their products effectively.

About Tina Smith

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

Chương

1. Natural Skincare Industry Challenges and Innovations (00:00:00)

2. Getting Into Natural Products (00:01:30)

3. What Makes a Great Skincare Product (00:06:00)

4. How to Attract Men to Natural Products (00:09:00)

5. Why CBD Didn't Work (00:16:45)

6. Basing a Brand on One Ingredient is a Mistake (00:22:30)

7. Having a Story That's Compelling (00:26:00)

8. Using Retailers as Testing Partners (00:28:30)

9. Challenges for Natural Products Businesses (00:39:36)

10. Appreciation and Call to Action (00:47:46)