Marc Cerniglia: Busting Marketing Myths

Net Profit Podcast- Accelerate Your Profits with Ryan Kimler

About Marc Cerniglia: Marc Cerniglia is the co-founder and president of Spotlight Branding, a content marketing and branding firm for lawyers. With a passion for educating law firm owners on the myths and truths of internet marketing, Marc has helped grow Spotlight Branding into a $2 million company. He specializes in helping lawyers maximize their online presence through effective branding and content strategies. Marc holds a Master’s Degree in Business & Marketing from the University of Central Florida.

In this episode, Ryan and Marc Cerniglia discuss:

• Content marketing in the legal industry
• Common myths and misconceptions about online marketing for law firms
• The role of different marketing strategies
• Building an online brand and presence for law firms

Key Takeaways:

• Content marketing, particularly email newsletters and social media, is underutilized by small law firms, but it plays a critical role in brand building and staying top of mind with clients and referrals.
• Many law firms fail to effectively measure their marketing efforts, focusing on lead generation when they should assess other metrics such as reputation-building and referral growth.
• Social media engagement, such as likes and comments, is not a reliable measure of success for small law firms; instead, it serves as a tool for enhancing credibility and trust with potential clients.
• Law firms can significantly increase their referrals by better leveraging existing networks through consistent email and social media marketing, with research showing that only 29% of potential referrals are being tapped into.

"If you're going to judge social media marketing for a law firm based on whether or not it generated leads, you're more likely than not going to be disappointed. Then, you're potentially going to stop doing social media and end up hurting yourself in other ways." — Marc Cerniglia

Download Marc's free Marketing Plan Template to create a focused, year-long strategy and keep your firm's marketing on track!

Connect with Marc Cerniglia:

Website: https://spotlightbranding.com/

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/cerniglia/

Facebook: https://www.facebook.com/spotlightbranding

Schedule your free 1:1 Profit Breakthrough Session with Ryan here: https://go.oncehub.com/profit

Connect with Ryan Kimler:

Net Profit CFO Home Page: www.netprofitcfo.com

Email: [email protected]

Facebook: www.facebook.com/rkimler

LinkedIn: www.linkedin.com/in/ryankfinancialclarityllc/

LinkedIn NPC Company: https://www.linkedin.com/company/netprofitcfo/

LinkedIn FC Company: https://www.linkedin.com/company/financial-clarity-llc/

Show notes by Podcastologist Andy Santiago

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.