History and Entrepreneurship (with Marshall Poe)

New Books in Business, Management, and Marketing

In this episode, NBN founder & CEO Marshall Poe talks about his early plans to become Michael Jordan, his journey from a professorship in Russian history to his fascination with communications, and his present role as a podcasting entrepreneur. We chat about the surprising alignments between the craft of history and entrepreneurship, the power of observation, the courage to try new things and fail and fail again, and the great fun of finding a solution to someone's problem. Marshall reminds us how humans are built to watch and listen rather than read and suggests how understanding speech as performance rather than content messaging can help us understand Donald Trump's popularity. We also wonder who will listen to AI-generated podcasts and whether universities do enough to prepare students for situations of ambiguity.

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