Lior Arussy, "Dare to Author!: Take Charge of the Narrative of Your Life" (Greenleaf, 2024)

New Books in Business, Management, and Marketing

In this episode Drora Arussy interviews her husband, Lior. As this book brings in personal accounts and builds on experiences, there was some banter and stories that normally do not come up in discussions like this.

Lior Arussy’s latest book, Dare to Author! from Greenleaf book club press, 2024, is a call for people to write—and therefore own—their life’s story, even when events are unexpected and don’t always turn out the way we want. The book is a manifesto and a guide to converting life experiences into future strength, resilience, and development and, in the process, transforming ourselves from victims to victors. Incorporating unique personal insights and his own professional experiences, Arussy carefully describes the challenges and dangers of living life authored by circumstances, social pressures, or other people, and he provides a proactive way to process and convert life experiences into future resilience, strength, and development. If we are not converting life experiences into authored chapters of our own life story, we are blocking our ability to grow and manage future challenges.

Readers will come away inspired, confident, and ready to act with three important concepts

• A reality check/wake-up call asking Who is authoring your life’s story? and an explanation of why readers may not have authored their own life thus far.
• A process to start writing the reader’s story by crafting chapters that will develop resilience and a growth toolbox for life.
• An understanding of the application of the Authoring Process to professional and personal situations, making that authoring process more relevant and accessible.

Readers from broad backgrounds who are looking for guidance in how to live and lead in the best way possible, in personal relationships and professional life, will finish this book with the following thoughts:

• It’s about me. He gets me.
• I am not alone. My feelings are real.
• I can do it. I can take control of my life.
• It is a choice to become the victor.
• I refuse to default to victimhood.
• I am hopeful.

Lior Arussy is a seven-time author and one of the world’s leading authorities on customer experience, transformation, and change, and the founder of the transformation firm Strativity Group. Arussy helped some of the world’s leading brands such as Mercedes Benz, Delta Airlines, Walmart, FedEx, Johnson & Johnsons and MasterCard to author the next chapter in their success.

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