33 - The Scoop! Growing From 18 to 111 Locations in 5 Years with Cliff Kennedy

Nikonomics - The Economics of Small Business

In this episode, Cliff Kennedy (https://x.com/CliffKennedy_3) shares his journey of transforming Frios Gourmet Pops into a thriving franchise that delivers happiness through popsicles.
You will learn how he expanded the business from 18 to 111 territories in just five years, highlighting the strategic decisions and community engagement that fueled this growth.

Additionally, Cliff's personal stories, including how he was inspired to buy the business and the impact of bringing joy to his customers, add a heartfelt dimension to the conversation. This episode is packed with practical tips and inspirational anecdotes, making it a must-listen for anyone interested in franchising, business growth, and the power of a simple, joyful product.

Here are some questions this episode answers:

- How can a unique idea and a strong sense of purpose transform a small business into a 111-territory franchise in five years?

- What are the key steps to expanding a small business from 18 to 111 territories in five years?
- How can an unexpected inspiration lead to generating $200k+ in annual revenue from a single franchise territory?
- What are the benefits and challenges of transitioning from 20 brick-and-mortar locations to a mobile, event-based business model with over 70 franchisees?
- How does maintaining a strong company culture contribute to selling 20 new franchises year-to-date?
https://friospops.com/

00:54 Introduction to Nikonomics and Cliff Kennedy

01:39 The Birth and Growth of Frios Gourmet Pops

02:35 The Franchise Model and Business Operations

04:47 Cliff's Personal Journey and Family Business

08:11 The Emotional Impact of Frios Pops

11:55 Franchisee Profiles and Business Potential

19:20 Fixed Royalty Model

19:47 Franchisee Income Insights

20:41 Expanding Franchise Opportunities

21:58 Franchise Ownership and Support

25:19 Customer Acquisition Strategies

26:53 Marketing and Lead Generation

28:38 Shipping Challenges

29:39 Future Growth Plans

30:41 Rapid Fire Questions

36:05 Final Thoughts and Advice
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