Nodes of Design#55: Growth Design by Lex Roman

Nodes of Design

Lex Roman a digital Product Designer who believes in measuring the impact of design Currently working independently under her own company, Lex Roman Inc. Previously, she led two growth initiatives at The Black Tux and led the design, product growth and analytics at LA-based Burner and worked at InVision designing collaboration tools. Lex worked with other notable clients like Toyota, Nissan, Macys.com, Deloitte, Prosper and Joyable. In her spare time, she works on homelessness and civic education.

In this episode, Lex had shared great insights on Growth Design and how to use the power of growth design to bring better experiences and meet business goals. We discussed how to form teams based on growth designers and what value they bring in? We spoke on various toolkits to measure growth and discussed how growth design different from growth hacking?

Takeaways- What is Growth design, Growth Teams, Toolkits related to Growth Design

Tales from Designers around the world - https://medium.com/design-warp

Growth Design Community - growthdesigners.co

Lex Roman recommends books.

Being Wrong by Kathryn Schulz

UX Strategy by Jaime Levy

Running Lean by Ash Maurya

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Nodes of Design is a non-profit and self-sponsored initiative by Tejj.