Saks OFF 5TH's Chief Merchant On Off-Price Luxury, Career Advice & Retail Tech | CommerceNext 2024

Omni Talk Retail

In this exclusive interview recorded live from the Ownit AI booth at CommerceNext 2024, Mara Sirhal, Chief Merchant and Brand Officer at Saks OFF 5TH, shares insights on the power of off-price luxury and how the company delivers attainable aspiration to its customers. With a career spanning nearly two decades at Macy's and Bed Bath & Beyond, Mara discusses the importance of vulnerability and being "selfish" in driving one's career forward. Mara emphasizes the emotional experience that Saks OFF 5TH provides, offering incredible deals on aspirational brands, especially during times of macroeconomic pressure. She also touches on the value of staying curious about new retail technologies and building relationships in the industry. Discover how Saks OFF 5TH is navigating the evolving retail landscape and delivering value to its customers in this engaging conversation.