3. Innovation in the Time of Covd with Heather Geisler, Henry Ford Health System

On the Horizon with Kristin Deutmeyer

Heather Geisler is a gifted strategist and transformative leader. As Chief Marketing, Communications & Experience Officer at Henry Ford Health System, she has helped steer the organization through a global pandemic, while continuing to build innovative experience and launch ground-breaking partnerships. In this conversation, Heather shares her perspective on:

• The rise of consumerization in healthcare and how consumer expectations are driving change
• The trend of progressive healthcare systems hiring top talent from outside of the industry and how to set those executives up for success
• How the COVID-19 pandemic spurred an incredible amount of innovation out of necessity and how health systems are embracing change and continuing that momentum