Using procurement to find a PR agency with Leah Power

On Top of PR with Jason Mudd

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Jason Mudd discusses best practices for procurement in public relations with Leah Power.
Guest:

Our episode guest is Leah Power. Leah has been working with agency leaders and their executive teams for over 25 years – first agency-side at media and creative agencies in Canada and the U.S., and now at the Institute of Canadian Agencies, the not-for-profit trade association agencies across Canada.

Five things you’ll learn from this episode:

1. The reason brands and clients hire an agency
2. The difficulties that come with having an in-house agency
3. When to involve procurement when hiring an agency
4. When to not involve procurement when hiring an agency
5. Non-negotiables you should have when going to procurement during the agency hiring process

Quotables

• “The client needs an expert, and that’s why they go to any agency.” — @power_lp
• “It’s really hard to recruit, develop, and retain that expert in an in-house environment.” — @JasonMudd9
• “Know when to make it and know when to buy it.” — @power_lp
• “It’s important for clients to connect with their procurement department to understand what their role is, to understand what they bring to the table. They’re there to mitigate risks. It’s a really important role.” — @power_lp
• “Procurement works for the department that is seeking out the relationship as opposed to that department having to work under and for procurement.” — @JasonMudd9
• “I like to talk about the relationship between the client, procurement professional, and the agency as a three-legged stool. And you know what happens when you don’t involve one of the legs on the stool – it falls over.” — @ power_lp

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About Leah Power

Our episode guest is Leah Power. Leah has been working with agency leaders and their executive teams for over 25 years – first agency-side at media and creative agencies in Canada and the U.S., and now at the Institute of Canadian Agencies, the not-for-profit trade association agencies across Canada.

Guest’s contact info and resources:

• Leah Power on Twitter
• Leah Power on LinkedIn
• Leah's podcast

Additional Resources:

• www.20percent.com/

Additional Resources from Axia Public Relations:

• Hiring a PR agency with Shannyn Lee
• The cost of hiring in-house PR vs. a PR agency with Jason Mudd

Disclosure: One or more of the links we shared here might be affiliate links that offer us a referral reward when you buy from them.

Support the show

• On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
• On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.