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Building a brand and reputation for staffing and human resources companies with Jason Mudd
Manage episode 323483290 series 2849242
Jason Mudd describes how to build a brand and reputation for staffing and human resources companies using ADP monthly job reports.
Five things you’ll learn from this episode:
- Build your brand and reputation by providing commentary for the monthly ADP employment reports for a TV station, magazine, newspaper, etc.
- Get these opportunities by building a relationship with a newsroom reporter or news contact. Connect with them by phone, over lunch, or whatever your style is, but start building connections.
- After the ADP report is released every month, write and send pitches to your contacts and be consistent with it. Eventually, your contact could use your commentary.
- If your pitch isn’t used that month, you can still use it for a blog post, social media post, podcast episode, or webinar.
- Use the information from ADP reports to book yourself and talk to businesses and community groups about what the report data means for their business and for certain jobs.
Quotables
- “I do believe riches are in the niches, and it's a great way to differentiate and eliminate a lot of your competition.” — @JasonMudd9 of @axiapr
- “Either way, you just wanna get on the radar, and the best way to stand out on their radar is to bring a contrarian, provocative, right? Or unique point of view to the table that the existing sources they use do not bring, and that's how you stand out from the clutter.” — @JasonMudd9 of @axiapr
- “Now, again, they might not use you the first time, the second time, the third time, so it's important just to stay in touch and stay relevant.” — @JasonMudd9 of @axiapr
- “There's so many ways you could repurpose this from a news pitch into your own content elsewhere.” — @JasonMudd9 of @axiapr
If you enjoyed this episode, please share it with others and leave us a review!
Episode recorded: October 26, 2021
Guest’s contact info and resources:
Additional Resources:
- First Wednesday: ADP (monthly) National Employment Report
- First Friday: BLS Employment Situation report
- Third Friday: States release their employment & unemployment reports
Sponsored by:
- On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
- On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
- Burrelles has a special offer for On Top of PR fans. Check it out at burrelles.com/ontopofpr.
- On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
- On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
124 tập
Manage episode 323483290 series 2849242
Jason Mudd describes how to build a brand and reputation for staffing and human resources companies using ADP monthly job reports.
Five things you’ll learn from this episode:
- Build your brand and reputation by providing commentary for the monthly ADP employment reports for a TV station, magazine, newspaper, etc.
- Get these opportunities by building a relationship with a newsroom reporter or news contact. Connect with them by phone, over lunch, or whatever your style is, but start building connections.
- After the ADP report is released every month, write and send pitches to your contacts and be consistent with it. Eventually, your contact could use your commentary.
- If your pitch isn’t used that month, you can still use it for a blog post, social media post, podcast episode, or webinar.
- Use the information from ADP reports to book yourself and talk to businesses and community groups about what the report data means for their business and for certain jobs.
Quotables
- “I do believe riches are in the niches, and it's a great way to differentiate and eliminate a lot of your competition.” — @JasonMudd9 of @axiapr
- “Either way, you just wanna get on the radar, and the best way to stand out on their radar is to bring a contrarian, provocative, right? Or unique point of view to the table that the existing sources they use do not bring, and that's how you stand out from the clutter.” — @JasonMudd9 of @axiapr
- “Now, again, they might not use you the first time, the second time, the third time, so it's important just to stay in touch and stay relevant.” — @JasonMudd9 of @axiapr
- “There's so many ways you could repurpose this from a news pitch into your own content elsewhere.” — @JasonMudd9 of @axiapr
If you enjoyed this episode, please share it with others and leave us a review!
Episode recorded: October 26, 2021
Guest’s contact info and resources:
Additional Resources:
- First Wednesday: ADP (monthly) National Employment Report
- First Friday: BLS Employment Situation report
- Third Friday: States release their employment & unemployment reports
Sponsored by:
- On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
- On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
- Burrelles has a special offer for On Top of PR fans. Check it out at burrelles.com/ontopofpr.
- On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
- On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
124 tập
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