Data-driven storytelling on social media

On Top of PR with Jason Mudd

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In this episode, Kate Meyers Emery, Ph.D., joins On Top of PR host Jason Mudd to discuss ways organizations can use data-centric storytelling on social media to raise awareness and engagement.
Tune in to learn more!

Our Guest:
Our episode guest is Kate Meyers Emery, Ph.D., senior digital communications manager at Candid, a nonprofit providing comprehensive data and insights on the social sector.

Five things you’ll learn from this episode:
1. What to do when you are swimming in data and how to turn it into a story for your organization.
2. How smaller social media teams can leverage their own data.
3. Ways organizations can experiment with data to drive brand awareness and engagement.
4. How to create good social media content without visually appealing subjects.
5. Common mistakes organizations make on social media.

Quotables
Data is really attractive to audiences. When you use numbers, people love it. People love numerals. It's our hook. — @Kate Meyers Emery
When you're communicating, there's two personality types: one is interested in emotion and the other is logic. If you can create a venn diagram and appeal to both at the same time without alienating one of the audiences, that's a good blend. — @JasonMudd9
You gotta make the platforms happy. The platforms don't want you to leave social media. You have to put stuff out there that makes the platforms happy that drives more engagement on the platform. — @Kate Meyers Emery
People want to connect with other people. People don't want to connect with faceless brands. — @Kate Meyers Emery
There's always three options. If you get more than that, you get analysis paralysis, and no one wants to make a decision. And the simple answer is usually the best answer. — @JasonMudd9

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About Kate Meyers Emery, Ph.D.
Kate Meyers Emery, Ph.D., is the senior digital communications manager at Candid, where she leads the strategy, content production, and analysis of organic social media. Kate uses experimentation and data-driven storytelling to get people the information they need to do good.

Guest’s contact info and resources:

• Kate Meyers Emery, Ph.D. on LinkedIn
• Kate Meyers Emery, Ph.D. website
• Candid website
• Candid on LinkedIn
• Candid on Instagram
• Candid on Facebook
• Canva
• Toggle Track
• Sprout Social

Support the show

• On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
• On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.