How to prepare for any communication crisis with Tom Ciuba

On Top of PR with Jason Mudd

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Tom Ciuba and Jason Mudd discuss crisis communications, crisis plan creation and updates, and social media management in the latest On Top of PR episode.
Guest:

Our episode guest is Tom Ciuba, Vice President of Communications at Genesee & Wyoming. His diverse background includes roles in consumer PR, association marketing, and employee communications.

Five things you’ll learn from this episode:

1. What’s considered a crisis and issue management
2. Why you should hire an outside agency to establish your crisis plan
3. How to update your crisis plan
4. How to manage social media chatter during a crisis
5. Lessons learned from crisis communications

Quotables

• “It’s PR, not ER.” - Jason Mudd
• “No update is still an update.” - Tom Ciuba
• “We've written dozens and dozens of crisis plans for a variety of industries, a variety of companies of all sizes. And we've been brought in to manage those. So that body of knowledge from our entire team can really be contributed and added value to a crisis plan versus maybe what you can do from the inside.” - Jason Mudd
• “Come up with templated responses that if such a situation were to arise, you'd be prepared to answer quickly should the media or the public be knocking on your door.” - Tom Ciuba

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About Tom Ciuba

Tom has been a professional communicator for 15 years and currently serves as Vice President of Communications at a freight transportation company. His diverse background includes roles in consumer PR, association marketing, and employee communications.

Additional Episode Resources:

• Tom Ciuba on LinkedIn
• Genesee & Wyoming
• Strengthening a Crisis Comms Plan Amid Disruptions

Additional Resources from Axia Public Relations:

• Listen to more episodes of the On Top of PR podcast.
• Find out more about Axia Public Relations.
• CrisisPoint

Episode recorded: October 11, 2023

Sponsored by:

On Top of PR is produced by Axia Public Relations, named by Forbes Magazine as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.

Support the show

• On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
• On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.