Drainage Marketing | Lead Generation For Drain Unblocking

One Base Media - Lean Generation For Home Service Businesses

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Anyway, on with the video…
In this video, we're excited to walk you through the remarkable success story of one of our valued clients, a drainage contractor who was paying a hefty £83 per lead before joining forces with us.
📈 Cutting Costs, Doubling Results
Our client approached us with a common challenge in the drainage industry – high lead costs. We accepted the challenge and, after optimising their Google Ads campaign, we successfully halved their cost per lead. The outcome? More work, more clients, and a thriving business.
💡 Strategic Keyword Management
The first key to our success was a meticulous analysis of the keywords triggering their ads. We discovered that terms like "one shot" and "fluid" were attracting clicks but not conversions, as users were actually seeking drain cleaning products. To rectify this, we added these terms as negative keywords, ensuring our ads reached the right audience.
🎯 Location-Based Optimisation
Identifying regions with the most cost-effective conversions was the next step. By increasing our bid percentages in these high-converting areas, we maximised our reach in locations where the leads were flowing in at the best possible cost.
🌐 Revamped Landing Page for Conversions
A deep dive into the client's landing page revealed a missed opportunity. Initially, the page merely listed services, missing out on the chance to showcase unique selling propositions (USPs) and the benefits of choosing our client's services. After a thoughtful redesign focusing on highlighting USPs and benefits, landing page conversions soared, translating into a significant increase in leads.
📊 Results Speak Louder
With these strategic adjustments, our client not only saved on advertising costs but also experienced a substantial boost in leads.
The business is now growing rapidly, thanks to a well-crafted Google Ads campaign tailored to the unique needs of a drainage contractor.
This strategy also works great for for roofers, landscapers, plumbers, heating engineers, drainage contractors, building contractors, and many more in the trades industry.
https://www.youtube.com/watch?v=wcU4hOuCcMU