OTO Episode 38 Controlling the Controllables: Using your marketing systems to educate, provide value and connect during COVID 19

Operators To OWNERS

Welcome back OTO'ers!

Today IN OUR 50TH EPISODE!!.. we will discuss how we as veterinarians can have an impact during the COVID-19 crisis. We will discuss how human medicine, government and social services have failed to clearly communicate the need AND reasons for current intervention strategies and the impacts this is having on their success.

We will also discuss how our unique training and experience as vets makes us ideal conduits for this education for our clients, producers and the general public.

By combining our expertise in scientific translation and protocol delivery with our current marketing systems, such as flyers, social media, email and text sequences, we can begin to position ourselves at the forefront of this crisis as knowledge sources and educators. By doing this we can add value and build our "know, like and trust" NOW which will pay dividends after we get through this pandemic!

Tune in today to learn how you can use you current marketing structures and medical skills to positively impact your clients and society TODAY!

Thanks for joining us for 50 episodes of veterinary professional development! Carry on OTO'ers!