Episode 15: Become Obsessed with Providing Solutions

Opportunity Knocks

In this conversation, Marcus Sheridan discusses the importance of content marketing and the impact it can have on a business. He shares his personal experiences and how he used content marketing to save his swimming pool company during the economic downturn. Marcus emphasizes the need to prioritize time and focus on creating quality content that addresses the questions and concerns of potential customers. He also highlights the importance of integrating content into the sales process to shorten the sales cycle and increase closing rates. Marcus encourages businesses to be transparent and honest in their content, building trust with their audience. The conversation with Marcus Sheridan covers various topics related to content marketing and sales. The main themes include the importance of telling prospects what you are not, the power of respectfully walking away from potential clients, the role of content distribution and strategies for repurposing content, the significance of buy-in from the team, and the value of chatbots in providing real-time answers. Marcus also discusses his conference, Digital Sales and Marketing World, which aims to eliminate the silos between sales and marketing teams. #opportunityknocks