Community-led and Partner-led GTM Approaches with Asher Mathew

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In today's episode, we talk with Asher Mathew, Co-Founder and CEO of Partnership Leaders. Partnership Leaders is a private network built to elevate the role of partner teams in their companies. Prior to Partnership Leaders, Asher held senior leadership roles in partnerships and GTM, including roles at Demandbase, Avalara and LeanData.
Tune in to hear:
- Asher explain the concept of operational debt, its impact on businesses, and how it parallels technical debt.

- The evolution and importance of partner go-to-market motions like co-sell, co-market, and co-serve.

- The critical elements of building and funding communities, maintaining their ethos, and ensuring stakeholder support.

- The unique role of partner marketers and the need for better internal support to enhance external effectiveness.

- The benefits and challenges of strategic partnerships and co-building initiatives in today's business landscape.

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Chương

1. Operational Debt in Marketing Ops (00:00:00)

2. Navigating Operational Debt in Marketing Ops (00:11:30)

3. The Rise of Partnered Go-to-Market (00:23:43)

4. Partner Marketing Tools and Strategies (00:39:32)