Dangers Of Me Too Marketing and How To Find Your Own Voice

optYOUmize

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Summary

The conversation explores the dangers of MeToo marketing and the importance of finding one's own voice in marketing. It emphasizes the need to be authentic and unique in order to stand out in a crowded market. The host provides six ways to achieve this: understanding what makes us unique, engaging with our audience, experimenting and innovating, telling authentic stories, being consistent, and leveraging trends.

Takeaways

• MeToo marketing involves copying what others are doing, but it can be dangerous and lead to generic and inauthentic marketing.
• Being authentic and unique is the key to standing out in a crowded market.
• Understanding what makes us unique and embracing it is important.
• Engaging with our audience and developing a relationship with them is crucial.
• Experimenting, innovating, and trying new things is necessary for growth and improvement.
• Telling authentic stories and being ourselves resonates with people and draws the right audience.
• Consistency in our message and tone is important for building trust and loyalty.
• Leveraging trends can help generate extra publicity and traffic for our marketing efforts.

Chapters

00:00 The Dangers of MeToo Marketing

06:28 Understanding and Embracing Your Uniqueness

11:13 Engaging with Your Audience

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