The Most Inspiring Entrepreneurial Journey in the Home Improvement Industry (Part 1) | Wes Barefoot

Path 2 Freedom

In this podcast episode, Raffi Iskenderian recounts his path from an immigrant with humble beginnings to a thriving entrepreneur in the home improvement sector. He and his business partner, Jeff, leveraged their corporate experience from Capital One to strategically build a diversified portfolio of home improvement businesses, including ShelfGenie. They focused on sales and marketing, high-ticket items, and the aging population's needs. Raffi's contractor background and their calculated risks led to rapid growth, with an innovative approach to business operations and expansion plans. Their story is one of strategic entrepreneurship, market insight, and the pursuit of impactful customer transformations.

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