277 - This episode was banned on Youtub3!

People of Packaging Podcast

I guess the intro was too steamy for the Google machines to handle…

About the Sponsors:

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* Specright eBook - How to define sustainable packaging strategies!

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Meyers has some incredible sustainable packaging options!

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About the Guest(s):

Evelio Mattos

Evelio Mattos is a renowned figure in the packaging design industry, serving as the host of the Packaging Unboxd podcast. With a rich background in packaging innovation and sustainable design, Evelio has earned recognition for his deep insights and forward-thinking approaches to modern packaging challenges.

Adam Peek

Adam Peek is a dynamic professional in the packaging sector, widely celebrated for his engaging content on sustainable packaging practices. Known for his "Pack Maters" series, Adam brings a wealth of knowledge and experience from his tenure in the industry, constantly pushing the envelope in packaging solutions.

Cory Connors

Cory Connors is a sustainable packaging expert and the host of the Sustainable Packaging with Cory Connors podcast. With extensive experience in eco-friendly packaging design and circular economy principles, Cory is dedicated to promoting sustainable practices across the packaging industry.

Episode Summary:

In this engaging episode of "Packaging Today," hosts Evelio Mattos, Adam Peek, and Cory Connors delve into the nuances of the packaging world, from innovative trends to sustainability challenges. Going off the beaten track, the trio humorously discusses watching intros, social media habits, and the nostalgia of sporting greats like Bo Jackson.

Throughout the episode, the conversation navigates through the intricacies of packaging innovation, emphasizing the latest in CPG trends like the Oreo and Coca-Cola collaboration, and the potential benefits and pitfalls of paper-based packaging. The discussion also touches on inventive uses of starch-based packaging materials, such as turning packaging peanuts into adhesives, contrasting current recycling practices with forward-thinking circular solutions. This episode is a treasure trove of insights for packaging enthusiasts, brands, and sustainability advocates.

Key Takeaways:

* Innovation in CPG: The ongoing trend of collaborations between big brands like Oreo and Coca-Cola demonstrates the necessity for continuous product innovation in a saturated market.

* Sustainable Packaging Solutions: Transitioning to paper-based packaging holds potential but also poses challenges in maintaining product quality and managing costs.

* Consumer Behavior Insight: The conversation highlights how consumer behavior, such as not using dissolvable or compostable products as intended, impacts the success of sustainable packaging.

* Industrial Recycling Processes: The importance of developing industrial recycling systems to handle materials like starch-based peanuts rather than relying solely on consumer-led recycling initiatives.

* Engaging Marketing Strategies: Clever marketing campaigns and innovative product releases continue to play a significant role in brand engagement and growth.

Notable Quotes:

* Evelio Mattos: "There's nothing better than Oreos with ice-cold Coke."

* Adam Peek: "The CPG world is hard, and growth is really only happening through product innovation."

* Cory Connors: "Let's hope it's in sustainable packaging."

* Adam Peek: "We do offer a perspective, but at the end of the day, they're going to make things that are good, and then they're also going to make crystal Pepsi."

* Cory Connors: "Educating the consumer is key in making sustainable packaging initiatives successful."

Resources:

* Oreo & Coca-Cola Collaboration: Link

* Sustainable Packaging with Cory Connors Podcast: Link

* Packaging Unboxd Podcast: Link

* Smart Solve: Link

* Dude Wipes Product Info: Link

* US Plastics Pact: Link

Stay tuned for more insightful discussions and cutting-edge packaging innovations in the next episode of "Packaging Today." Don't forget to subscribe and reach out with your thoughts on sustainable packaging practices!

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