Growth Product Management – reshaping marketing & sales acceleration (with Jaroslav Tran)

People of Productboard

In the fifth episode of Season 2, we sit down with Jaroslav Tran, Growth Product Manager at Productboard, to talk about why many companies are turning to product-led growth to help secure more customers. We also take a closer look at why product teams in general have become so important to marketing and sales acceleration.
Customer needs are rapidly evolving. These days, a lot more users want to try products before agreeing to buy, Jaroslav explains, making the role of growth engineers a vital part of the go-to-market process. He talks about what specific skills people interested in going into Growth should have, including experience with productizing as well as a keen interest in experimentation and data. Growth, Jaroslav points out, is still a relatively new and unshaped role, giving these teams many opportunities to help make a big impact on a company’s business strategy.
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