Solo Session: PhD Iceberg Explained: Social Media Enculturation: Selling Yourself as a PhD Student!

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Students and Graduates!

This session of the PhD Iceberg Explained Series is about the use of social media and in what ways you can sell yourself as a PhD student/candidate. Enculturation is a characteristic of social media which I describe some of its aspects that are popular in PhD education. Those being #s, university branding, entrepreneurship, blogs, vlogs, and many more to stand out yourself within the PhD social media world! I hope you enjoy hearing this session. Thank you for tuning in, it's been a pleasure!
Are you a PhD student/graduate who would like to be featured on PhD Lounge or for any business inquiries? Email me at [e-mail]
Check out this podcast: No Shame in my Name (NSIMN) https://open.spotify.com/show/75MJau8BwyVIPcrnjfflmJ?si=8eca8951cfb64a93
Bibliography:
Kaelyn Grace Apple. https://kaelynapple.com/ https://www.youtube.com/@KaelynGraceApple
Ellie Hurer: https://www.instagram.com/myphdexperience/?utm_source=ig_web_button_share_sheet&igshid=OGQ5ZDc2ODk2ZA==
Rauschnabel, P. A., Sheldon, P., & Herzfeldt, E. (2019). What motivates users to hashtag on social media? Psychology & Marketing, 36(5), 473–488.
Bennett, L., & Folley, S. (2014). A tale of two doctoral students: social media tools and hybridised identities. Research in Learning Technology, 22.
Marešová, P., Hruška, J., & Kuča, K. (2020). Social media university branding. Education Sciences, 10(3), 74.
Busque, B. L., & Mingoia, J. (2021). Getting social: postgraduate students use of social media. Studies in Continuing Education, 45(1), 54–70.
Rahman, S., Ramakrishnan, T., & Ngamassi, L. (2019b). Impact of social media use on student satisfaction in Higher Education. Higher Education Quarterly, 74(3), 304–319.
Salzmann‐Erikson, M., & Eriksson, H. (2018). PhD students’ presenting, staging and announcing their educational status - An analysis of shared images in social media. Computers & Education, 116, 237–243.
Cheng, M., Taylor, J., Williams, J., & Kang, T. (2016). Student satisfaction and perceptions of quality: testing the linkages for PhD students. Higher Education Research and Development, 35(6), 1153–1166.
Zhu, Y., & Procter, R. (2015). Use of blogs, Twitter and Facebook by UK PhD Students for Scholarly Communication. Observatorio (OBS*), 9(2).
Chen, M., & Xiao, X. (2022). The effect of social media on the development of students’ affective variables. Frontiers in Psychology, 13.
Nguyen, P. D., Tran, L. T. T., & Baker, J. (2021). Driving university brand value through social media. Technology in Society, 65, 101588.

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