557: Brendan Taylor – Photography business success all comes down to the follow up

PhotoBizX The Ultimate Wedding and Portrait Photography Business Podcast

Premium Members, click here to access this interview in the premium area

Brendan Taylor of www.babyart.studio was first interviewed for episode 502 of the PhotoBizX podcast. In that interview, we focused heavily on a Facebook Live marketing strategy that he is still running today with massive success.

I asked him back to the podcast following a series of messages I received in early January.

He wrote…

Happy New Year Andrew

How would you feel about a new interview with me for your podcast? The haters and heat have died down a lot, and I have some great advice and tips for photographers after we at Baby Art Studios had a record-breaking year in 2023 despite the worldwide economic crisis.

We've had studios in our group making the most money they have ever made, having more bookings than they could handle, and having to hire more staff and bigger premises.

Not to mention coaching other photographers who have seen huge results in your neck of the woods.

Then he shared a screenshot of a message thread with an Aussie-based newborn photographer I know, like and trust.

She wrote…

Finished out 2023 a whole 73% up on last year. Thank you for everything.

My final two sales of the year were today, $3.5k and $1.6k. I needed that after a $200 sale yesterday.

I'm excited to have him back!

In this interview, Brendan shares exactly how he and his team can make incredible lead conversions from their marketing campaigns and how they lead these new clients to what they really want to purchase… wall art for their homes. It turns out that photography business success all comes down to the follow-up process.

Here's some more of what we covered in the interview:

• Discover how Facebook Live marketing boosted the growth of a photography studio by 73% in 2023 despite tough times.
• Learn about expanding a photography business by enhancing customer experiences and journeys.
• Find out how one studio aims to create magical experiences for clients, going beyond just taking great photos.
• Explore sales strategies tailored for photographers, emphasising relationship-building and effective follow-ups.
• Dive into the art of using text messaging to guide clients towards booking photography services and building trust.
• Get insights into client booking processes, pricing strategies, and creating exceptional client experiences.
• Uncover practical business planning and marketing strategies for photographers, including targeting specific clientele.
• Discover the value of free training sessions for photographers and how they can rejuvenate the industry.
• Learn about personal growth journeys, including weight loss transformations, and their impact on business success.

What’s on Offer for Premium Members

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet.

Plus, special member-only interviews.

You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online.

Seriously, that's not all.

In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business.

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything from what Brendan shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.

If you have any questions I missed or a specific question you’d like to ask Brendan or if you want to say thanks for coming on the show, feel free to add them in the comments area below.

iTunes Reviews and Shout-outs

I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome!

Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.

If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google, and you can leave some honest feedback and a rating which will help both me and the show, and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them.

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​

Links to people, places and things mentioned in this episode:

Baby Art Studios

Baby Art Studios on Instagram

Baby Art Studios on Facebook

Baby Art Studios on TikTok

Episode 502: Brendan Taylor – Facebook lives as a killer lead generator and some hard truths about

The Newborn and Portrait Company on Facebook

Thank you!

Thanks again for listening, and to Brendan for coming back to share his thoughts and ideas on how you can grow a successful and profitable photography business by focusing your energy on the follow-up process and sticking to whatever communication medium your client wants – from DM's to text messages, WhatApp to PM's.

That’s it for me this week; I hope everything is going well for you in life and business!

Thanks, and speak soon
Andrew

The post 557: Brendan Taylor – Photography business success all comes down to the follow up appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.