Implementing inbound marketing with Pete DeOlympio at Cleartelligence

Pipeline Meeting - Marketing Podcast About Sales

Nội dung được cung cấp bởi Intro CRM and Harris Kenny at Intro CRM. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Intro CRM and Harris Kenny at Intro CRM hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

1+ y ago 11:20

MP3•Trang chủ episode

Pete DeOlympio just implemented inbound marketing at a professional services firm with over 100 employees as the first full-time marketing hire. He shares how it's gone and what's next.

He talks about how he hit the ground running, identified early wins, and is moving forward with more advanced tactics like account-based marketing (ABM) as well as customer storytelling through case studies.

Pete also talks about how he works with his counterpart in sales, how channel sales fit into their strategy, and what he did immediately to level up the brand's website and social presence.

Jump ahead with the following chapter markers:

(00:00) - Intro
(00:28) - Getting recruited
(01:44) - Establishing an inbound function
(02:16) - What's working in inbound
(04:05) - Working with sales
(05:10) - Lead generation
(06:00) - Account-Based Marketing (ABM)
(07:22) - Intent-based data
(08:24) - Steady growth
(10:03) - Follow Pete DeOlympio
(11:05) - Outro

Find Pete DeOlympio on LinkedIn: https://www.linkedin.com/in/petedeolympio/
Learn more about Cleartelligence: https://www.cleartelligence.com/

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#Business #Sales #Marketing #Intro CRM #Harris Kenny at Intro CRM