Episode 54 : Mastering Sales Conversations: 5 Step Framework to Close Every Deal

Pivot 2 Thrive Podcast: CRM, Business Automation & Marketing for Business Growth

In the Episode:

In this highly-requested episode, Priya dives into one of the most crucial aspects of business growth: sales. If you’ve ever struggled with closing deals or felt uneasy about selling, this episode is packed with actionable insights that will transform your approach to sales conversations. Priya reveals the secret behind her impressive 90% sales close rate, offering a practical and no-nonsense five-step framework for success in sales calls.

1. Selling Equals Serving – Learn how to shift your mindset from "selling" to "serving" by identifying your client's core problems and offering solutions.

2. The 5-Step Sales Framework – Priya walks us through her tried-and-tested process for guiding prospects through a seamless and value-driven sales conversation:

   • Step 1: Greeting and Setting the Stage – Skip the small talk and get straight to business. Setting the tone early creates clarity and establishes trust.
   • Step 2: Triaging and Diagnosing Problems – Ask the right open-ended questions to pinpoint your client's real challenges and bottlenecks.
   • Step 3: Validating and Reassuring – After listening, ensure you’ve correctly understood the client's pain points and offer reassurance that you’ve got the right diagnosis.
   • Step 4: Creating a Roadmap – Provide a clear 90-day roadmap, outlining quick wins and solutions, even before they pay.
   • Step 5: Offering Your Services – Confidently pitch your offer, whether it's a one-time setup fee or a retainer, with no pressure, focusing on solving the client’s core problems.

3. Overcoming Objections – Priya shares insights from her coaching days on how to tackle the three most common objections: lack of time, money, and the need for partner approval.

4. Mindset Shift: Scarcity vs. Abundance – Most clients operate from a scarcity mindset. Learn how to handle objections and instill confidence in potential clients, guiding them towards making empowered decisions.

5. Clean Energy Selling – Sales should come from a place of service, not pressure. Priya emphasizes the importance of approaching every sales conversation with an open mind and a genuine desire to help.

About the Host: Dr. Priya Jaganathan

Welcome to the Pivot 2 Thrive Podcast, hosted by Dr. Priya Jaganathan, founder of Pivot 2 Thrive and creator of the POWER PIVOT™ Framework. This podcast is designed for business owners and entrepreneurs who want to take control of their operations, supercharge their marketing efforts, and drive sustainable growth through strategic CRM and business automation.

If you’re ready to scale your business with actionable strategies that combine CRM, automation, and marketing, tune in to the Pivot 2 Thrive Podcast, and let’s get started!

Connect with Dr. Priya Jaganathan:

Email: 📧 ⁠[email protected]⁠⁠

Websites:⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://pivot2thrive.com.au/links⁠⁠⁠⁠⁠

LinkedIn:⁠⁠⁠⁠ ⁠https://www.linkedin.com/in/priyajaganathan/⁠⁠⁠⁠⁠

Instagram:⁠⁠⁠⁠ ⁠https://www.instagram.com/drpriyajaganathan/?hl=en⁠⁠⁠⁠⁠

Facebook:⁠⁠⁠⁠ ⁠⁠⁠⁠⁠https://www.facebook.com/pivottothrive/⁠⁠⁠⁠⁠

Explore Priya’s Resources:

• Complete the Assessment Quiz: Take our quick quiz to evaluate your business needs and identify areas for growth.⁠⁠ Complete the Assessment Quiz⁠⁠

• Book a Demo Call: Experience our services firsthand by scheduling a demo call.⁠⁠ Book a Demo Call⁠⁠

• POWER PIVOT Strategy Hour: Dive deep into your business challenges with a paid consultation.⁠⁠ Book POWER PIVOT Strategy Hour⁠⁠

• Book a Strategy Call: Discuss tailored strategies for your business with our experts.⁠⁠ Book a Strategy Call⁠⁠

• Business Assessment Form: Fill out our business assessment form to gain insights and recommendations.⁠⁠ Business Assessment Form⁠