#121 - The 2 Different Directions To Take Your Podcast “Business”

Podcast Growth University

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Are you looking to grow your podcast or build connections that lead to new business opportunities? In this episode, I explain two simple strategies to help you reach your goals. I’ll introduce you to the “Listener Ladder,” where” you focus on building a loyal audience, and the “Guest Ladder,” which helps you grow your network and create income through guest appearances. I’ll also include real-life examples and personal stories to help you determine which approach works best for your podcast. Tune in for tips that can take your podcast to the next level!
A free 30-minute call with Kevin: https://bit.ly/3E0ieM0
If you want to learn more about podcasts, reach out to Kevin:
IG: https://www.instagram.com/neverquitkid/
Email: [e-mail]
Need help with your podcast? Check out Next Level Podcast Solutions: https://www.nextleveluniverse.com/next-level-podcast-solutions/
Show notes:
(2:23) Overview of the two ladders: Listener vs. Guest
(3:52) The Listener Ladder’s five layers
(7:47) The Guest Ladder and examples of monetization
(12:43) Building relationships through the Guest Ladder
(14:29) Dr. Tarryn, the host of The Business of Happiness, shares her podcast journey and growth with Kevin and the Next Level Podcast Solutions.
(18:02) Strategies for monetizing guest appearances
(23:14) The future of podcasting: community building
(28:47) Outro