The Power of Consumer Psychology How to Influence the Behavior of Others Without Feeling Gross

Podcast with Purpose - UNLOCKED with Tracy Wilson

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In today's marketplace, it's no longer enough to think ABOUT your customer. To compete and win, you've got to think LIKE your customer.

In today's thought-provoking episode, you'll be introduced to key principles of shopper psychology and their impact on decision-making and purchase behaviour. Through experience, examples, and stories, your host Tracy Wilson and special Guest Dr. Chris Gray Will discuss how factors such as attention, motivation, emotion, and biases can have positive or negative repercussions for sales and marketing effectiveness. Tune in as we unlock and share strategies you can actually use to improve your effectiveness in attracting, engaging, and motivating customers to buy now.

🌟Topics Discussed in this Episode🌟
5:57 How to Create the Difference Between You and Your Competitor
9:55 Buyer Behavior
16:02 Consumer Myths
19:06 Motivation and underlying psychology are relatively stable overtime
23:22 Meeting our need for certainty and security
26:34 Sales & Marketing insights
27:17 It's important to know that emotional reactions or emotional responses are inevitable
28:46 Your customer is going to engage emotionally, with your brand, your product, your advertising,
32:55 Consumer Myth: Consumers lie

🤝Connect with Dr Chris Gray🤝
https://www.linkedin.com/in/drchris/
🌎www.thebuycologist.com
❤Connect with Tracy Wilson
🌎https://tracymwilson.com
https://facebook.com/tracymwilson75
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Chương

1. The Power of Consumer Psychology How to Influence the Behavior of Others Without Feeling Gross (00:00:00)

2. How to Create the Difference Between You and Your Competitor (00:05:33)

3. Buyer Behavior (00:09:31)

4. Consumer Myths (00:15:38)

5. Motivation and underlying psychology are relatively stable overtime (00:18:42)

6. Meeting our need for certainty and security (00:22:58)

7. Sales & Marketing insights (00:26:10)

8. It's important to know that emotional reactions or emotional responses are inevitable (00:26:53)

9. Your customer is going to engage emotionally, with your brand, your product, your advertising, (00:28:22)

10. Consumer Myth: Consumers lie (00:32:21)

11. The Unfair Advantage of a Small Company/Business (00:38:20)

12. The 6 1/2 Steps to Influencing Behavior Without Feeling Gross (00:43:31)