Podcasting For Business Owners podcast

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Nội dung được cung cấp bởi Laura McRae. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Laura McRae hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

The Agile Brand with Greg Kihlström®

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#644: AI-augmented human recommendations for retail customers with Noah Zamansky, Stitch Fix 27:12

cách đây 3 ngày trước27:12

Nghe Sau

Danh sách

Thích

Đã thích

27:12

We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail. Question: Do you need to choose between AI and human recommendations as a customer? Why not have both? After all, don’t each have their strengths? AI in the retail experience is all the rage these days, but today I’m talking with someone from a brand that has been incorporating AI-personalized experiences and shopping combined with expert human recommendations for over 14 years, and continues to innovate today. Today we’re going to talk about how AI-based personalization plus human creativity and input makes an amazing customer experience at Stitch Fix. To help me discuss this topic, I’d like to welcome Noah Zamansky, Vice President of Product and Client Experience at Stitch Fix. About Noah Zamansky Noah Zamansky serves as the Vice President of Product and Client Experience at Stitch Fix, where he leads cross-functional teams spanning Product, Design, Engineering, Algorithms, and Platform Development. A seasoned leader, Noah has a proven track record of shaping product vision and strategy, designing exceptional user experiences, and spearheading the launch of new business ventures. Before joining Stitch Fix, Noah held the role of Senior Director of Product Management at eBay, overseeing Fashion and Vertical Experiences. Resources Stitch Fix: https://www.stitchfix.com eTail Palm Springs: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

Podcasting for Business Owners

Chia sẻ

Trang chủ series•Feed

Are you a business owner longing to share your voice and expertise with the world but unsure where to start? Welcome to Podcasting for Business Owners, hosted by Laura McRae, a seasoned podcast consultant with experience helping leaders launch and grow their own shows. Laura's mission is to help business leaders and consultants find their podcasting voice, share their expertise, and build a loyal audience.

In each episode, you'll discover actionable tips, expert advice, and inspiring stories to guide you through every stage of your podcasting journey. Expect to learn about everything from overcoming public speaking anxieties to mastering technical aspects and strategic growth.

This podcast is tailored for business professionals seeking to expand their influence, connect with a wider audience, and establish themselves as thought leaders. Tune in to Podcasting for Business Owners and turn your expertise into a powerful podcast.

32 tập

#Entrepreneur #Business #Podcasting Education #Marketing #Laura McRae #Business Owners #Podcasting #Voice #Audience #Tips #Advice #Public Speaking #Growth #Monetize #Thought Leaders

Podcasting for Business Owners

updated cách đây 5 ngày trước

Chia sẻ

Trang chủ series•Feed

32 tập

#Entrepreneur #Business #Podcasting Education #Marketing #Laura McRae #Business Owners #Podcasting #Voice #Audience #Tips #Advice #Public Speaking #Growth #Monetize #Thought Leaders

Tất cả các tập

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31. How to build a book from your podcast content with Em Gee 25:41

cách đây 5 ngày trước25:41

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Ever thought about turning your podcast into a book or using a book to inspire your next podcast? If you’re curious about how to repurpose your content in creative and impactful ways, this episode is for you! In this episode, I’m chatting with the inspiring Em Gee, a marketing and AI consultant who has mastered the art of turning podcasts into books and vice versa. Em shares how her personal development podcast became a bestselling book, the lessons she learned along the way, and why podcast content can be a powerful foundation for your next big writing project. You’ll get a behind-the-scenes look at Em’s creative process, from refining podcast content for a book to keeping that conversational tone alive in written form. She also reveals her latest project, Try and Stop Her, a collaborative book featuring 24 women in business and how she’s bringing it to life through a brand-new podcast series. If you’ve ever wondered how to turn your podcast content into something even bigger, this episode will spark plenty of ideas! SHOW NOTES: https://podcastsupportservices.com.au/how-to-build-a-book-from-your-podcast-content/…

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30. Power of Email for Podcasters Who Want Results 7:27

cách đây 12 ngày trước7:27

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I talk about how email marketing can be a total game-changer for podcasters (yep, even if you think email is old news). You’ll learn how emails can help you make more money, boost your downloads, and create genuine connections with your audience without feeling salesy. I’ll share how one of my clients sold out an event thanks to her email list and how I’ve built stronger relationships just by hitting ‘send.’ I’ll walk you through simple steps to build your email list, what to send (hint: it’s not just “listen to my podcast!”), and how to keep your audience engaged with content they’ll actually look forward to. Plus, I’ve got a handy ChatGPT prompt to help you turn your podcast transcripts into newsletters effortlessly. SHOW NOTES: https://podcastsupportservices.com.au/power-of-email-for-podcasters-who-want-results/…

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29. How to get more podcast listeners with Instagram Stories with Sheila Anderson 40:16

cách đây 19 ngày trước40:16

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Are you making the most of your Instagram Stories to promote your podcast and sell your services? I chat with Sheila Anderson, a brilliant business and marketing coach who’s helped me master selling through Instagram Stories. Sheila shares simple, no-fluff strategies for turning your stories into a powerful tool for building genuine connections and making sales, without feeling pushy. You'll learn how to confidently promote your podcast and services, create engaging content that keeps your audience interested, and use Instagram’s features like polls and DMs to build real relationships. If you’ve ever felt awkward about selling, this episode will shift your perspective and give you practical tips to make it feel natural. SHOW NOTES: https://podcastsupportservices.com.au/how-to-get-more-podcast-listeners-with-instagram-stories/…

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28. Why your podcast needs a trailer 9:46

cách đây 26 ngày trước9:46

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Ever wonder what makes a podcast trailer stand out? In this episode, I break down how to create a trailer that hooks your audience, builds excitement, and positions you as a podcasting pro. Whether you're just starting out or revamping your show, you'll get tips to create a trailer that leaves listeners eager for more. I’ll walk you through a simple framework to make your trailer engaging, informative, and polished. You’ll learn why trailers matter, what to include, and how to avoid common mistakes like skipping a call to action or mislabelling your trailer. Plus, I share real-life examples of how my clients have used trailers to grow their audience before their podcast even launched. Ready to make your podcast trailer shine? Tune in and let’s set you up for podcasting success! Got questions or want to share your trailer? Connect with me on Instagram at @podcast.support.services I’d love to hear from you! SHOW NOTES: https://podcastsupportservices.com.au/28-why-your-podcast-needs-a-trailer/…

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27. Tools and strategies for podcast organisation with Lauren Wrighton 24:43

cách đây khoảng một năm trước24:43

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Are you struggling to keep your podcast organised and consistent while still finding time for creativity? In this episode, I’m joined by Lauren Wrighton, a podcast strategist and producer who shares her tried-and-true methods for managing all the moving parts of a podcast. Lauren’s advice is perfect for anyone looking to stay on top of their podcast while keeping the process manageable and enjoyable. You’ll learn how to: Use tools like Trello and Dropbox or Google Drive to streamline your workflow and keep everything in one place. Create a podcast schedule that works for you, whether you prefer batching content or taking it one episode at a time. Brainstorm fresh episode ideas that resonate with your audience, even when you feel like you’ve covered everything already. By the end of this episode, you’ll walk away with actionable tips to make podcasting feel less overwhelming and more like a creative, sustainable process. Want to chat more about podcasting? Let me know how you keep your podcast organised, connect with me on Instagram at @podcast.support.services SHOW NOTES: https://podcastsupportservices.com.au/27-tools-and-strategies-for-podcast-organisation-with-lauren-wrighton/…

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26. Why transcriptions are worth your time 7:35

cách đây khoảng một năm trước7:35

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Have you ever wondered if adding transcriptions to your podcast is worth the effort? In this episode, I’m breaking down everything you need to know about podcast transcriptions. We’ll chat about how transcripts can boost accessibility, improve your SEO, and even give your guests and audience a better experience. You’ll learn why transcripts aren’t just a “nice to have” but a tool for growing your podcast and creating an inclusive space for your listeners. Plus, I’ll share real-life examples of how transcripts have made a difference for my clients and practical tips for getting started with tools like Headliner, Otter.ai, and Descript. By the end of this episode, you’ll have all the information you need to decide if transcriptions are right for your podcast, and how they can benefit you, your audience, and your guests. Have you tried transcribing your podcast episodes before? Let me know your thoughts, or ask me your transcription questions over on Instagram @podcast.support.services . I’d love to hear from you! SHOW NOTES: https://podcastsupportservices.com.au/26-why-transcriptions-are-worth-your-time/…

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25. How Your Podcast Can Better Serve Your Business Vision with Annmarie Lord 33:46

cách đây khoảng một năm trước33:46

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Have you ever wondered if it’s time to refresh your podcast or even start a brand-new one? In this episode, I’m joined by my first-ever client, Annmarie Lord, psychic medium, intuitive coach, and international author. Annmarie shares how she transitioned her podcast from The Spiritual Life to Motivational Medium, aligning it with her evolving brand and audience. You’ll hear about the challenges of staying consistent, the power of authenticity, and why sometimes starting fresh is the best way forward. Whether you’re just starting your podcast or thinking about making a bold change, this episode is packed with practical advice and inspiring stories that will leave you feeling empowered to take your next step. What’s one thing holding you back from starting or refreshing your podcast? DM me on Instagram @podcast.support.services , I’d love to hear from you! SHOW NOTES : https://podcastsupportservices.com.au/25-how-your-podcast-can-better-serve-your-business-vision-with-annmarie-lord/…

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24. Why 2025 is the Perfect Year to Start Your Podcast 8:53

cách đây khoảng một năm trước8:53

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Have you been thinking about starting a podcast but don’t know where to begin? In this episode, I talk about the incredible opportunities podcasting offers in 2025 and why this could be your year to start one. From the global growth of podcasting to how it helps you build trust, connect with your audience, and even future-proof your content, we’re covering it all. I’ll share stories from clients who’ve built thriving communities, expanded their reach, and turned their podcasts into tools for lasting impact. You’ll learn practical tips for defining your ideal listener, streamlining your content strategy with AI tools, and using podcasting to create a legacy that lasts for years. Whether you want to grow your audience, share your expertise, or create something meaningful, this episode will give you the clarity and inspiration to take the leap. What’s holding you back from starting your podcast? Come say hi on Instagram at @podcast.support.services and let’s chat about how I can help! SHOW NOTES: https://podcastsupportservices.com.au/24-why-2025-is-the-perfect-year-to-start-your-podcast/ Your Perfect Podcast Listener Worksheet: subscribepage.io/PerfectPodcastListener Podcast Launch Program : https://podcastsupportservices.com.au/podcast-launch-program/ Work with Laura 1:1 to launch your podcast: https://podcastsupportservices.com.au/podcast-launch-package/…

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23. Why Toastmasters is perfect for aspiring podcasters with Gaye O’loghlen 23:32

cách đây khoảng một năm trước23:32

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Have you ever felt like fear of public speaking might hold you back from launching a podcast? In this episode, I chat with Gaye O’loghlen, my mentor at Toastmasters, about how she overcame her own nerves and built confidence as a speaker. Gaye shares how the supportive community at Toastmasters can help anyone—yes, even the most nervous speakers—gain the skills needed to present with confidence and ease. You’ll also hear her practical tips on using vocal variety, smiling while speaking, and adding a touch of humour to make your podcast voice truly engaging. By the end of this episode, you’ll walk away with actionable strategies to conquer speaking jitters, sound confident behind the mic, and create a connection with your audience. Whether you’re just starting out in podcasting or looking to sharpen your speaking skills, this episode will give you the tools to get started. Ready to chat about how you can confidently launch your podcast? Send me a message on Instagram at @podcast.support.services and let’s connect! SHOW NOTES: https://podcastsupportservices.com.au/23-why-toastmasters-is-perfect-for-aspiring-podcasters-with-gaye-ologhlen/…

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22. Celebrate Your Podcast Wins and Plan for 2025 6:26

cách đây khoảng một năm trước6:26

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Have you taken a moment to reflect on your wins this year? In this special holiday episode of Podcasting for Business Owners, I’m taking a look back at my own podcasting journey in 2024. From the nerve-wracking excitement of launching this show to the meaningful connections I’ve built with inspiring guests, I’m sharing the lessons, highlights, and small victories that made this year unforgettable. You’ll hear actionable tips on staying consistent, showing up authentically, and why even small wins—like getting a heartfelt message from a listener—deserve to be celebrated. I’ll also share ideas for reflecting on your own podcasting journey, helping you set meaningful intentions for the year ahead. Whether you’re wrapping presents, cooking a festive meal, or just enjoying a quiet moment, this episode is the perfect way to reflect on your podcasting wins and get inspired for 2025. Got a favourite moment from podcasting this year? Let’s chat about it—connect with me on Instagram @podcast.support.services! SHOW NOTES: https://podcastsupportservices.com.au/22-celebrate-your-podcast-wins-and-plan-for-2025/…

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21. Building a Supportive Podcast Community with Sarah Thomson 24:10

cách đây khoảng một năm trước24:10

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Are you making the most of your podcast to build confidence, connections, and community? In this episode, I chat with Sarah Thomson, the mastermind behind The Social Circus podcast and Online Social Butterfly. Sarah shares how she uses her podcast to give her clients a platform to shine, helping them overcome fears, tell their stories, and grow their confidence. If you’ve ever felt nervous about putting yourself or your guests in the spotlight, Sarah’s insights are a game-changer. You’ll hear how she balances delivering value to her listeners while promoting her guests and their expertise, proving that podcasting isn’t just about downloads—it’s about building meaningful relationships. Plus, Sarah gets real about her own podcasting journey, including the lessons she’s learned from her early episodes and how storytelling became a secret ingredient in her success. Let this episode inspire you to rethink how your podcast can create opportunities for you and your guests. If you enjoyed the conversation, let me know! Connect with me on Instagram at @podcast.support.services and share your takeaways! SHOW NOTES: https://podcastsupportservices.com.au/21-building-a-supportive-podcast-community-with-sarah-thomson/…

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20. Holiday podcasting tips to avoid burnout 8:42

cách đây khoảng một năm trước8:42

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Are the holidays stressing you out, making you wonder how to keep your podcast consistent without burning out? In this episode, I’m giving you permission to take a break from your podcast—and sharing how to do it without losing momentum or your audience’s trust. You'll learn why rest is not only okay but essential for a sustainable, long-term podcast. I'll share tips on how to plan for breaks, keep your listeners informed, and even repurpose old episodes so your podcast keeps working for you, even when you're off the mic. I'll also share real-life examples of podcasters, including clients and peers, who take regular breaks and still grow their shows. From seasonal breaks to batching strategies, this episode is packed with actionable advice to help you enjoy your holidays guilt-free while setting your podcast up for success. How are you managing your podcast over the holidays? Head to my Instagram @podcast.support.services and share your plans with me—batch recording, taking a break, or keeping things rolling? Let’s chat and maybe even feature your story in a future episode! SHOW NOTES: https://podcastsupportservices.com.au/20-holiday-podcasting-tips-to-avoid-burnout/…

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19. How to Use AI in Podcasting Without Losing Your Voice with Kara Stokes 27:26

cách đây khoảng một năm trước27:26

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Curious about how to use AI in your podcast without losing your voice? In this episode, I chat with Kara Stokes, an experienced copywriter and AI content expert, who shares how podcasters can use AI tools like ChatGPT to make content creation smoother and more efficient. You’ll hear practical advice on balancing AI's power with your unique touch, ensuring your show stands out and connects with your audience. From brainstorming episode ideas and crafting show notes to maintaining your authentic voice, Kara offers insights on how to leverage AI without becoming robotic. We even touch on her favourite AI tools and how to avoid common mistakes that could make your podcast sound generic. Plus, she shares tips on training AI agents and how you can use prompts to tailor content that resonates with your brand. If you’re ready to enhance your podcast workflow while staying true to your style, this episode is full of actionable tips. Have questions or thoughts on the episode? Let’s chat—connect with me on Instagram @podcast.support.services and share your takeaways! SHOW NOTES: https://podcastsupportservices.com.au/19-how-to-use-ai-in-podcasting-without-losing-your-voice-with-kara-stokes/…

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18. Easy Growth Hacks for Your Podcast 11:51

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Do you wish you could grow your podcast without spending countless hours on extra work? In this episode, I’m sharing practical, time-saving strategies to grow your podcast without adding more stress to your already busy schedule. From the benefits of guest swaps and cross-promotions to maximising content with repurposing, you’ll discover how to reach more listeners efficiently. I'll walk you through how to choose the right collaborations, avoid wasted time, and make every connection count. Plus, learn how to boost engagement with simple calls to action and interactive listener involvement. You’ll leave this episode knowing exactly how to expand your podcast's reach with impact, all while maintaining balance in your work week. Ready to make podcast growth simpler? Join me as I share my go-to tips and examples that will save you time and make podcasting easier. I'd love to hear what you’re trying out from this episode! Connect with me on Instagram at @podcast.support.services and share your favourite growth strategies or any questions you have. SHOW NOTES: https://podcastsupportservices.com.au/18-easy-growth-hacks-for-your-podcast/…

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17. Secrets to Podcast Launch Success with Tash Miller 34:21

cách đây khoảng một năm trước34:21

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Want to launch your podcast with a bang? In this episode, I chat with Tash Miller, a marketing and sales expert who knows how to build buzz before a launch. From planning your marketing strategy weeks in advance to simple tricks for creating engaging content, Tash shares actionable steps to ensure your podcast debut isn't just another drop in the ocean. You'll learn why building hype is crucial, how to leverage social media and email marketing effectively, and which common mistakes to avoid. Plus, Tash shares her tried-and-tested tips for keeping your sanity while promoting your podcast—whether you’re a planner or a last-minute scrambler. Tune in for insights that will take your podcast launch from average to unforgettable. Let’s get your audience not just ready, but eager to hit that subscribe button! I'd love to hear from you! Which of these strategies will you try for your next podcast launch? Drop me a message on Instagram @podcast.support.services SHOW NOTES: https://podcastsupportservices.com.au/17-secrets-to-podcast-launch-success/…

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