How the Dear Alice Podcast Successfully Monetizes and Grows their Podcast Audience (and Community) Pt. 1/2

Podcasting Smarter

If you're feeling frustrated about not being able to effectively monetize your podcast and grow your audience, then you are not alone!

You may be struggling to find the right balance between providing valuable content and promoting your products or services and in this episode we hear how the team from the Dear Alice interior design podcast found success!

"I think that monetizing your brand should not be top of mind when you're starting a podcast, if that is. That's going to come off in your episodes and it's going to turn people away." - Suzanne Hall, The Dear Alice Podcast

In this episode of Podcasting Smarter, we speak with Suzanne Hall, Jessica Bennett, and Cori Place, the creative forces behind the Dear Alice design podcast. With decades of experience in interior design, their expertise shines through in their podcast, where they share valuable insights, tips, and tricks for creating a personalized lifestyle through interior design. The podcast's unique "Dear Abby" format, where they answer listener questions, creates an engaged and involved community, making their podcast both informative and relatable. Their candid and open approach to discussing mistakes, successes, and the nuts and bolts of interior design sets them apart, making their content inclusive and accessible to all, regardless of budget or project size and brought both audience and monetary success to the podcast and their company, Alice Lane Home Interiors.

Here are the main takeaways of today's episode:

• Learn effective monetization strategies to fuel the growth of your podcast and turn your passion into a sustainable endeavor.

• Master the art of building trust and community through podcasting, fostering a loyal and dedicated listener base.

• Uncover the art of audio storytelling for a visual medium to captivate and engage your audience through compelling and immersive content.

The key moments in this episode are:

00:02:39 - What is Dear Alice About?
00:04:59 - Key Elements of Dear Alice's Success
00:10:25 - Monetization with Podbean
00:12:26 - The Power of Podcast Advertising
00:14:01 - Integrating the Podcast into Marketing Strategy
00:16:35 - Leveraging the Podcast for Business Growth
00:20:33 - Advice for Podcasters and Brands
00:24:03 - The Importance of Sharing
00:25:19 - Evolution of Product Mentioning
00:27:38 - Building Trust and Relationships

Resources:

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https://www.youtube.com/watch?v=_rl4MDcWvCc

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Connect with Jess, Suzanne and Cori:

The Dear Alice Podcast: https://dearalice.podbean.com/

Instagram: https://www.instagram.com/alicelaneinteriors https://www.instagram.com/alicelanehome https://www.instagram.com/hallahall/ https://www.instagram.com/jessica_alicelane https://www.instagram.com/coriplace

About us:

Podcast Smarter is the official in-house podcast by Podbean.

Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com

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