Unlocking AI for Podcast Marketing: Expert Insights and Strategies with Mike Kaput (3/3)

Podcasting Smarter

Welcome to another exciting episode of Podcasting Smarter! In this AI event replay episode, we dive deep into the world of AI and its potential to revolutionize podcast marketing. Join us as we sit down with Mike Kaput, Chief Content Officer at the Marketing AI Institute and co-author of "Marketing Artificial Intelligence: AI, Marketing, and the Future of Business."

Mike shares invaluable insights on how podcasters can start integrating AI into their marketing strategies. From identifying high-value use cases to leveraging AI tools like ChatGPT and Google Gemini, this episode is packed with actionable tips to help you streamline your podcasting process and enhance your show's reach.

"Be really realistic about what you're able to do. It's going to take you time. Even if you figure out, oh, these are my top three use cases. This is perfect. There's tools that do them, there's getting and buying and finding the tool, and then there's adapting your workflow to it. That's going to take time." - Mike Kaput, AI Marketing Institute

Mike Kaput is a recognized authority in the realms of AI and content marketing. His proficiency lies in identifying high-value AI use cases for podcasting and selecting optimal tools for effective podcast marketing. With a specific focus on integrating AI into podcast production and addressing associated challenges, Mike provides valuable insights tailored to podcasters seeking to enhance content creation efficiency while upholding a human touch. His extensive knowledge and practical approach position him as a key resource for those looking to leverage AI in the podcasting sphere.

We also explore the future of AI in podcast marketing, including the emerging concept of AI agents and their potential to perform complex, multi-step tasks. Whether you're a seasoned podcaster or just starting out, this episode offers a glimpse into the exciting possibilities that AI brings to the table.

Don't miss this enlightening conversation that could transform the way you approach podcasting.

Tune in to discover how AI can help you save time, increase efficiency, and grow your audience.

Here are the main takeaways of today's episode:

• Discover how AI can revolutionize your podcast production process.

• Uncover the most impactful ways AI can elevate your podcasting efforts.

• Harness the power of AI tools to supercharge your podcast marketing strategies.

• Explore how AI assistants can streamline and enhance your podcast content creation.

• Master strategies to overcome challenges and maximize the potential of AI in podcasting.

The key moments in this episode are:

00:00:29 - Integrating AI into Podcast Marketing
00:07:45 - Importance of Human Element in Podcasting
00:09:21 - Potential Pitfalls of AI for Podcasters
00:13:51 - Embracing the "Special Sauce" of Podcasting
00:14:12 - The Value of Human Involvement in Podcasting
00:15:18 - The Future of AI in Podcast Marketing
00:17:28 - AI Agents as Podcast Assistants
00:18:28 - The Potential of AI in Podcast Marketing
00:19:13 - Conclusion and Gratitude

Resources:

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About us:

Podcast Smarter is the official in-house podcast by Podbean.

Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com

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