Episode 88: Your Sponsorship Sales with Nicole Walker (Podcasting 102)

Podcasting Your Brand

Is your roadmap to sponsorship sales still fraught with fog? Let’s clarify the path for you! My guest Pro Podcasting Peer today is Nicole Walker of WinHers United. She is an award-winning podcaster, international speaker, sponsorship strategist, and women’s empowerment advocate. Nicole has been named a Top 50 Mom in Podcasting, a 2020 Top Influencer, and was nominated for the 2021 Excellence in Audio Media Award. Nicole and I first uncover for you a critical truth you MUST accept when trying to land a sponsor. Then, we’ll discuss the most important rule to remember to be sure you are targeting the right potential sponsors for your show. And, finally, she and I will share some tips on how to approach them (and, even FIND them). It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...!

Host, Lead Editor, and Executive Producer: Producer Jaime ("Jemmy") Legagneur | Email Me! ([e-mail])

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Tip #17 from 2/23/2023: 3 Things to Say to Your Guests Before You Start Recording that Will Smooth Out Your Interviews (Instagram | TikTok)

Tip #73 from 6/7/2023: Starting Your Interviews (Instagram | TikTok)

Pro Podcast Peer: Nicole Walker, Founder of WinHers United

More About Nicole: Nicole is an Award Winning Podcaster, International Speaker, Sponsorship Strategist, and Women Empowerment Advocate. Nicole’s podcast, WinHers United, literally changed her life. Nicole has been named a Top 50 Mom in Podcasting, a 2020 Top Influencer, and was nominated for the 2021 Excellence in Audio Media Award. Nicole’s podcast is within the Top 5% of podcasts worldwide, won the 2020 Best Black Business Podcast Award, and was nominated for the 2022 Moment of Entrepreneurial Inspiration Award.

Nicole’s podcasting expertise has been featured on various platforms including Pod News, Podcast Movement, and Time Magazine. Nicole helps established podcasters and podcast conferences with sponsorship acquisition via data analytics, pitch deck creation, and sponsors identification and outreach.

Link: PYB Episode 85: Creating Your Media Kit, with John Jay Wiley (Podcasting 102)

Link: PYB Episode 86: Setting the Table for Sponsorship Sales (Podcasting 101)

Link: PYB Episode 87: Your Sponsorship Packages (Podcasting 102)

Link: Producer Jaime Invited as a Guest on the “WinHers” Podcast!

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