#30. Breaking Barriers: Leadership in a Male-Dominated Industry

Positive Traction Podcast with Coach Henry

Episode #30: In this episode of the Positive Traction Podcast, Coach Henry Castro interviews Yaritza Perez, the owner of Impact Building. Yaritza shares her journey from wanting to be a nurse to becoming a successful entrepreneur in the construction industry. She discusses the challenges of working with family, particularly her father, and how she navigated those dynamics to grow her business. Yaritza also talks about balancing her busy family life with her entrepreneurial endeavors, emphasizing the importance of mindfulness and efficiency. She outlines her future goals for Impact Building, aiming to provide not just construction services but also business resources for the Hispanic community. In this conversation, Yaritza Perez discusses the transformative impact of community engagement in the construction industry, particularly among Hispanic subcontractors. She shares her personal journey of overcoming age-related challenges in a male-dominated field and emphasizes the importance of networking and maintaining consistent business activity. Yaritza also highlights the influence of family on her business motivations and the strategies she employs for efficient management. The discussion culminates in the significance of branding and the necessity of asking for help in business.

Timestamps:

00:00 Introduction to Yaritza Perez

01:01 Journey into Construction and Entrepreneurship

07:54 Navigating Family Dynamics in Business

11:59 Balancing Family Life and Business

17:27 Mindfulness and Efficiency in Business

19:37 Future Goals for Impact Building

22:32 Creating Impact Through Community Engagement

25:18 Overcoming Age Barriers in Construction

27:35 Challenges in General Contracting

30:28 The Influence of Family on Business

35:44 Strategies for Efficient Business Management

40:14 The Importance of Branding and Networking

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