Corey and Michelle on Marketing a WordPress Product Live: Season 2 Session 17

Post Status Podcasts

In this podcast episode, host Corey Maass and Michelle Frechette engage in an in-depth brainstorming session focused on refining a logo and website for their new plugin directory. The conversation begins with a discussion about creative solutions for leveraging limited resources and transitions into a detailed exploration of logo design using Canva. Michelle and Corey experiment with different design elements, including a playful beer-themed logo, and debate the merits of various fonts and color schemes. They also touch on practical aspects like image compression and the importance of avoiding trademark issues. As they finalize their design choices and discuss strategies for gathering feedback, they highlight the iterative nature of creative projects and the value of collaboration. This episode captures the essence of merging creativity with technical considerations to build a compelling brand identity.

Top Takeaways:

• Logo Design Iteration: Michelle and Corey are working on a logo for their project. They discuss different design versions, including one with a playful beer theme that represents camaraderie and humor. They agree that the logo is a placeholder and plan to refine it further, possibly involving professional help for final tweaks.
• Feedback and Collaboration: They plan to send their current work to contacts for feedback on wording and collaboration aspects. This feedback will help them refine their approach and ensure their messaging and presentation are effective.
• Excitement and Progress: Both Corey and Michelle are enthusiastic about the progress they've made and the potential for further development. They recognize that while their current work is a good start, there’s room for improvement and refinement as they move forward.

Mentioned In The Show:

• Beaver Builder
• Canva
• WS Forms
• Slack
• Fiverr
• Mark Westguard

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🐦 You can follow Post Status and our guests on Twitter:

• Corey Maass
• Michelle Frechette (Director of Community Relations, Post Status)
• Olivia Bisset (Intern, Post Status)

The Post Status podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝

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