Values are Everything. James Hughes, Founder of Gone West

Primal Gathering

A deep and heartwarming conversation with James Hughes, the founder of Gone West. A tree planting company that has planted more than 5million trees in the last 8 years while employing more than 200 unemployed youths and formerly incarcerated people to do their tree plantings since its founding.

Recorded whilst James Hughes, the founder of Gone West, was walking the El Camino de Santiago, a 500-mile walk through 4 of Spains' 15 regions. It begins as a rather informal conversation about the challenges of balancing between one’s own life and labour of love. The quaking change we feel is among us - and our hopefulness of the upcoming generation. Ways in which we can incentivise people away from planting monocultures by creating financial incentives that make sense, and why fighting for what you believe in, and standing in integrity will eventually bring you freedom.

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Primal Gathering (primalgathering.co) is a global regenerative gathering model promoting the restoration of people, forests and ecosystems simultaneously and holistically through events and trainings. Join us at our upcoming Primal Reforestation Gathering this November 12-14th.

During each episode of this podcast we will showcase the people spearheading regenerative change through their projects, businesses and/or communities. While exploring the joys, and tribulations that arise from building alternative systems with integrity rooted in their values.

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