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Data Gathering in Fundraising with Direct Mail and QR Codes with Pedro J Rivera #24
Manage episode 446440967 series 3507556
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In this episode, Dennis Kelly interviews Pedro J Rivera, Esq., a fundraising expert with a focus on major gift planning. Pedro shares his career journey and how he transitioned from law to fundraising. He emphasizes the importance of building relationships with donors and understanding their interests and capacity to give.
Pedro also discusses the strategic approach to major gift fundraising and the integration of direct mail and other channels in an omnichannel marketing strategy. He highlights the use of direct mail to ask questions and gather data from donors, as well as the potential of QR codes to bridge the offline and online experience.
Chapters:
- 00:00 - Intro
- 01:38 - Introduction and Pedro's Career Journey
- 07:16 - The Importance of Building Relationships in Major Gift Planning
- 10:22 - Strategic Approach to Major Gift Fundraising
- 18:16 - Highlights on Saving Time and Spurring Creativity in Fundraising
- 22:20 - Integrating Direct Mail in an Omnichannel Marketing Strategy
- 24:22 - Bridging Offline and Online with Direct Mail and QR Codes
- 26:24 - Get in Touch with Pedro
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