37: Carilu Dietrich - How to think in hypergrowth environments

PRODUCTEA with Leah, Growth & Senior Leadership

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Season 3 of the ProducTea: We spill the tea on how to Go to Market through Product-led Sales and Product-led Growth in B2B and the realities of senior leadership.

Carilu’s wheelhouse starts where mine usually begins to end. She’s an accomplished advisor to big-scale hypergrowth companies and has a way with words. How do we think of problems at different stages? How do we set ourselves up so we have a chance of experiencing different stages if nobody hires us for them? Why is storytelling so important regardless of the function you work in?
Timestamps:
08:20 Talking yourself into things you’re not qualified for
11:35 How everyone is cooking with water, while pattern recognition is what experience brings
15:25 Changing sizes of business and how they affect your role and understanding of others
20:24 Common signs that a company’s methods change from being scrappy to process-oriented
27:30 The process of advising at scale
38:57 Learning at Scale by joining a scaling company on purpose
41:05 Founders always start with Marketing and storytellers
44:40 Why and how to build relationships in companies
48:05 Insecurities as a senior leader - using them as fuel instead of obstacles

Connect!
Carliu’s LinkedIn: https://www.linkedin.com/in/hypergrowth-advisor/

Join me on Maven on the 8th of July for the next PLG for B2B cohort and learn with others what PLG is and how we think about.

Leah on Linkedin / Twitter / Youtube